Search
Login
UPSpace Home
→
Economic and Management Sciences
→
Marketing Management
→
Research Articles (Marketing Management)
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Filters
Use filters to refine the search results.
Current Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
New Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 40 out of a total of 73 results for collection: Research Articles (Marketing Management).
(0.024 seconds)
Now showing items 1-40 of 73
1
2
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Patients’ experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
(
Emerald
,
2022-03
)
Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period
Munday, Monique
;
Humbani, Michael
(
Taylor and Francis
,
2024
)
The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas
;
Ewing, Michael Thomas
;
Tamaddoni, Ali
(
World Advertising Research Center
,
2020-03
)
Southern Africa's post-COVID-19 tourism industry recovery plans : reality or rhetoric?
Ilo, Sylvester O.
;
Das, Sonali
;
Bello, Felix G.
(
Routledge
,
2024
)
From selected multi-sensory dimensions to positive word of mouth : data on what really drives generation z consumers to be attached to quick service restaurants in Bloemfontein, South Africa?
Maziriri, Eugine Tafadzwa
;
Rukuni, Tarisai Fritz
;
Chuchu, Tinashe
(
Elsevier
,
2020-10
)
Multisensory dimensions effect on affective attitudes, restaurant attachment and positive word of mouth in quick-service restaurants
Mashao, Mmakoma Priscilla
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
(
Danubius University
,
2020
)
Threats, challenges, and opportunities for open universities and massive online open courses in the digital revolution
Nascimento Cunha, Maria
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
(
International Association of Online Engineering
,
2020
)
Exploring technology readiness for mobile payment app users
Wiese, Melanie
;
Humbani, Michael
(
Routledge
,
2020
)
Work values, travel satisfaction, and organizational injustice as antecedents of corporate travel policy compliance
Douglas, Anneli
;
Weber, Mnandi
(
University of Lodz
,
2023
)
Anti-consumption : investigating the role of socio-psychological factors in motivating customers to help other customers not to shop
Petzer, Daniël Johannes
;
Van Tonder, Estelle
;
Fullerton, Sam
(
AOSIS
,
2023-11-03
)
Data on occupational health and safety strategies influencing the reduction of corona-virus in South Africa
Rukuni, Tarisai Fritz
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
(
Elsevier
,
2020-10
)
Towards equitable evaluation through the use of the African evaluation principles
Sibanda, Adeline
;
Sibanda, Tanaka D.
;
Sibanda, Tariro N.
(
AOSIS
,
2023-11-08
)
Impact of COVID-19 pandemic on South African tourism industry - a systematic review
Ilo, Sylvester O.
;
Das, Sonali
;
Bello, Felix G.
(
Africa Journal
,
2023
)
Modelling fashion clothing involvement among gay consumers in South Africa
Madinga, Nkosivile Welcome
;
Maziriri, Eugine Tafadzwa
;
Dondolo, Bongazana Hilda
;
Chuchu, Tinashe
(
Taylor and Francis
,
2020
)
Potential donors' gender and prosocial behaviour : a brand anthropomorphism lens
Verbeek, Jade
;
Van der Westhuizen, Liezl-Marie
;
Wiese, Melanie
(
Policy Press
,
2024
)
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
(
Inderscience
,
2021-02
)
An investigation on mobile banking and co-creation services adoption intention in South Africa
Venter de Villiers, Marike
;
Chuchu, Tinashe
;
Chavarika, Gugu Valerie
(
International Association of Online Engineering
,
2020
)
Promoting customer advocacy in the ride-hailing sector : a generational cohort perspective
Van Tonder, Estelle
;
Petzer, Daniël Johannes
(
AOSIS
,
2023-02-10
)
A review of the impact of consumerism, recycling and pollution : evidence from Southeast Asia : 1999 to 2019
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
;
Mototo, Lebogang
(
ASERS Publishing
,
2020-04
)
Hitting the right (memorable experience) notes : a typology of performers at the world choir games
Du Preez, Elizabeth Ann
;
Kruger, Martinette
(
Cognizant Communication Corporation
,
2022
)
The effect of perceived risk on value and adoption of proximity mobile payments
Barnard, Zumae
;
Humbani, Michael
(
Unisa Press
,
2021
)
Determinants of mobile gaming need satisfaction in South Africa
Jacobs, Lerana
;
Humbani, Michael
(
MC Cant
,
2021
)
Challenges to tourism development in sub-Saharan Africa : a case of Malawi
Lambulira, Mathews
;
Bello, Felix G.
(
ASERS Publishing
,
2022-03-31
)
An application of internal marketing for sustainable competitive advantage in Johannesburg construction firms
Gwinji, Wedzerai Andrew
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
Adonis and Abbey Publishers
,
2020-03
)
Antecedents of retail employees’ service performance:a store-level exploration of a climate-centric versus an engagement-centric approach
Kotze, Theuns G.
;
Mostert, P.G. (Pierre)
(
Routledge
,
2023
)
Understanding perceived risks in proximity mobile payment adoption in South Africa and the mediating effect of perceived value
Humbani, Michael
(
EconJournals
,
2021
)
Student perceptions towards the use of YouTube as an educational tool for learning and tutorials
Maziriri, Eugine Tafadzwa
;
Gapa, Parson
;
Chuchu, Tinashe
(
Eskisehir Osmangazi University, Faculty of Education
,
2020-04
)
Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study
Steyn, Derik
;
Mostert, P.G. (Pierre)
(
University of Split - Faculty of Economics
,
2022
)
The response of Zimbabwe tobacco exports to real exchange rates volatility : 1980-2019
Mutodi, Knowledge
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
(
Poznan University of Life Sciences
,
2020-07
)
Religious tourism : an analysis of antecedents of the intention to participate In religious festivals
Govender, Kelisha
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Tafadzwa Maziriri, Eugine
;
Ndoro, T.T. (Tinashe)
(
University of Huelva
,
2020
)
South African consumer attitudes underlying the choice to consume game meat
Kempen, Elizabeth
;
Wassenaar, Anjolize
;
Tobias-Mamina, Rejoice
(
Elsevier
,
2023-07
)
Beyond the “like” : customer engagement of brand fans on Facebook
Maree, Tania
;
Van Heerden, Gene
(
Emerald
,
2021-02
)
An analysis of local tourists’ perceptions towards attraction sites in Cape Town, South Africa
Govender, Kamantha
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
;
Nascimento Cunha, Maria
(
Department of Recreation, Park, and Tourism Sciences at Texas AandM University
,
2020-11
)
The link between energy economics, consumer behaviour and tourism. A literature review
Chuchu, Tinashe
(
ASERS Publishing
,
2020-12
)
The central role of consumer–brand engagement in product and service brand contexts
Ndhlovu, Thinkwell
;
Maree, Tania
(
Springer
,
2023-08
)
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
(
Elsevier
,
2022-07
)
The drivers of customer satisfaction in interactions with virtual agents : evidence from South Africa
Dhavraj, Kival
;
Ndoro, T.T. (Tinashe)
(
Redfame Publishing
,
2023-12
)
The antecedents and outcomes of micro-enterprise business banking customers’ relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, P.G. (Pierre)
;
Ndoro, T.T. (Tinashe)
;
Svensson, Goran
;
Chuchu, Tinashe
(
Routledge
,
2024
)
Travelling to the Motherland : relating acculturation to diaspora tourism experiences
Du Preez, Elizabeth Ann
;
Govender, Lynette Kumarivani
(
Routledge
,
2020
)
Advancing visitor research uptake in policy and practice : a structural equation model
Slabbert, Liandi
;
Du Preez, Elizabeth Ann
(
Routledge
,
2023
)
Now showing items 1-40 of 73
1
2
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of UPSpace
Communities & Collections
Issue Date
Authors
Titles
Subjects
Supervisor
UP Author
UP Postgraduate
Type
This Collection
Issue Date
Authors
Titles
Subjects
Supervisor
UP Author
UP Postgraduate
Type
My Account
Login
Register
UPSpace Workspace
Discover
Author
Chuchu, Tinashe (22)
Maziriri, Eugine Tafadzwa (14)
Wiese, Melanie (10)
Mostert, P.G. (Pierre) (9)
Humbani, Michael (7)
Bello, Felix G. (6)
Ndoro, T.T. (Tinashe) (6)
Du Preez, Elizabeth Ann (5)
Maree, Tania (4)
Chiliya, Norman (3)
... View More
Subject
Tourism (6)
South Africa (SA) (5)
Trust (5)
Coronavirus disease 2019 (COVID-19) (4)
COVID-19 pandemic (4)
Economic satisfaction (4)
Facebook (4)
Malawi (4)
Non-economic satisfaction (4)
Perceived value (4)
... View More
Date Issued
2020 (34)
2023 (14)
2021 (11)
2022 (8)
2024 (6)
Has File(s)
true (73)