• Precursors and outcomes of perceived value in B2B banking services: a nomological framework 

  Zietsman, Mariëtte Louise; Mostert, P.G. (Pierre); Svensson, Goran (Routledge, 2023)

  This paper aims to test a nomological network of the precursors (perceived price, price fairness, and service quality) and the multi-dimensional outcomes (economic satisfaction and non-economic satisfaction; behavioral and ...
• Challenges to tourism development in sub-Saharan Africa : a case of Malawi 

  Lambulira, Mathews; Bello, Felix G. (ASERS Publishing, 2022-03-31)

  Many countries around the world continue to consider or adopt tourism primarily for the economic benefits associated with it. However, developing tourism has been a difficult aspiration for developing countries as they ...
• South African consumer attitudes underlying the choice to consume game meat 

  Kempen, Elizabeth; Wassenaar, Anjolize; Tobias-Mamina, Rejoice (Elsevier, 2023-07)

  Currently little is known about the South African game meat consumer market or the underlying attributes driving the choice to consume game meat, limiting the game meat industry's market positioning, growth and ultimately ...
• Impact of COVID-19 pandemic on South African tourism industry - a systematic review 

  Ilo, Sylvester O.; Das, Sonali; Bello, Felix G. (Africa Journal, 2023)

  The need to systematically examine emergent literature focusing on the impact of the COVID-19 pandemic on South African tourism is prompted by the contributions of tourism to the South African economy. The Preferred Reporting ...
• Visa requirements and visit intention : applying the theory of planned behavior 

  Juma, Chisava; Douglas, Anneli (Routledge, 2023)

  When tourists contemplate an international destination to visit, the ease of obtaining a visa is seen as an important consideration. Even though the theory of planned behavior has been used extensively to predict tourists’ ...
• Antecedents of retail employees’ service performance:a store-level exploration of a climate-centric versus an engagement-centric approach 

  Kotze, Theuns G.; Mostert, P.G. (Pierre) (Routledge, 2023)

  This paper compares two store-level models of the antecedents of frontline employees’ in-role and extra-role service performance in a retail setting. In the climate-centric research model, service climate serves as a direct ...
• Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study 

  Steyn, Derik; Mostert, P.G. (Pierre) (University of Split - Faculty of Economics, 2022)

  Social exchange theory postulates long-term customer-company relationships are built on trust and commitment. Cell phone service providers seek to secure the trust and commitment of their customers through service contracts. ...
• The central role of consumer–brand engagement in product and service brand contexts 

  Ndhlovu, T.N. (Thinkwell); Maree, Tania (Springer, 2023-08)

  This paper examines key relational drivers and brand outcomes of consumer–brand engagement (CBE) in smartphone (product) and social media (service) brand contexts. The study utilised structural equation modelling to analyse ...
• Hitting the right (memorable experience) notes : a typology of performers at the world choir games 

  Du Preez, Elizabeth Ann; Kruger, Martinette (Cognizant Communication Corporation, 2022)

  Tourism destinations actively pursue hosting a portfolio of events regularly, aiming to establish themselves as distinct host destinations. All of these events take place in unique contexts, offering diverse experiences ...
• Students’ perceptions towards tourism education and careers after the COVID-19 pandemic in sub-Saharan Africa 

  Lambulira, Mathews; Banda, Sydney; Mhango, Geoffrey M.K.; Bello, Felix G. (Africa Journals, 2022-10)

  The changing career environment in tourism following COVID-19 has piqued the interest of scholars who are curious as to whether such changes have altered perceptions of tourism careers. This study examined undergraduate ...
• Community participation in tourism planning at Majete Wildlife Reserve, Malawi 

  Bello, Felix G. (Sciendo, 2021)

  This research assessed the local community’s participation in protected area-based tourism planning at Majete Wildlife Reserve in Malawi. The assessment was based on the participatory planning elements from the ...
• The utilisation of protected area visitor research : a conceptual framework 

  Slabbert, Liandi; Du Preez, Elizabeth Ann (Routledge, 2022)

  Visitor research constitutes a substantial body of knowledge within tourism literature. Effective application thereof enhances managerial decision-making towards more sustainable tourism management. However, this research ...
• Advancing visitor research uptake in policy and practice : a structural equation model 

  Slabbert, Liandi; Du Preez, Elizabeth Ann (Routledge, 2023)

  A great deal of visitor research is being produced, yet sub-optimal use thereof in practice raises concerns. This study is the first to measure actual levels of utilisation of visitor research in tourism and recreation ...
• Sustainable environmental practices in Malawian hotels 

  Khonje, Lameck Zetu; Bello, Felix G.; Sepula, Michael Bennett (Africa Journals, 2021-02)

  This paper discusses the governance practices in the Malawi tourism and hospitality sector and their impact on the sustainability of natural resources. The focus of this paper is the National Tourism Policy (NTP) for Malawi ...
• Does media matter? The effect of digital media perceptions and attitudes towards voting exposure, perceptions and attitudes towards voting 

  Tobias-Mamina, Rejoice; Maziriri, Eugine Tafadzwa; Chiliya, Norman (Southern African Communication Association, 2021-07)

  This study determined the direct effect and mediating effect of the presidential candidate’s perceived image, attitude towards voting and perceived image of the political party on the relationship between digital media ...
• Exploring creative tourism potential in protected areas : the Kruger National Park case 

  Wessels, Jan-Albert; Douglas, Anneli (Sage, 2022-11)

  Creative tourism strategies are often adopted by destinations as a result of its appeal to policy makers, without a serious assessment of tourists’ needs. Although there are significant cultural and heritage resources in ...
• Online engagement : implications of the 'like' button 

  Van Heerden, Danita; Wiese, Melanie; Van Heerden, Gene (MC Cant, 2020-12)

  The main purpose of the study is to explore the implications of online engagement from a behavioural engagement perspective within Facebook brand communities through a sense-of-community lens. Convenience sampling was used, ...
• Relationship intention, customer-firm association length and customer satisfaction : a multi-country exploration 

  Mostert, P.G. (Pierre); Steyn, Derik; Rogers, Pamela; Du Toit, Cornelia; Van Niekerk, Wena (Inderscience, 2020-12)

  Customer-firm association length is used frequently as an indicator for identifying relational customers. This study explores rather using customers' relationship intentions by also considering the relationships between ...
• An application of internal marketing for sustainable competitive advantage in Johannesburg construction firms 

  Gwinji, Wedzerai Andrew; Chiliya, Norman; Chuchu, Tinashe; Ndoro, T.T. (Tinashe) (Adonis and Abbey Publishers, 2020-03)

  The concept of internal marketing has received much attention from researchers and academics alike. This study, therefore, investigated internal marketing as a strategy to achieve sustainable competitive advantage in the ...
• Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls 

  Roux, Amarentia Therese; Maree, Tania (Routledge, 2021)

  A few studies have investigated the effects of digital media at point of sale; however, there is a lack of understanding of shoppers’ experience of digital place-based media in shopping malls. The paper draws on environmental ...

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