Abstract:
The purpose of this study is to empirically test the relationship between perceived risk factors and adoption of proximity mobile payments, and to
explore the mediating effect on perceived value. Using a descriptive research design, an online self-administered questionnaire was used to collect data
from 297 users of proximity mobile payments in South Africa. Confirmatory factor analysis using Amos version 27 was used to analyse the data. The
assessment of the path coefficients indicates a statistically significant relationship between psychological insecurity and adoption of proximity mobile
payments. Further analysis indicated that perceived value fully mediates the relationship between psychological insecurity and adoption of proximity
mobile payments. To the best knowledge of the author, this study is the first to provide empirical evidence of the mediating effect of perceived value
on the relationship between perceived risk factors and adoption of proximity mobile payments in an emerging economy. Therefore, the study makes
valuable contributions to academicians and practitioners in quest for safe proximity mobile payment apps.
