Understanding perceived risks in proximity mobile payment adoption in South Africa and the mediating effect of perceived value

dc.contributor.authorHumbani, Michael
dc.contributor.emailmichael.humbani@up.ac.zaen_US
dc.date.accessioned2022-08-25T12:39:22Z
dc.date.available2022-08-25T12:39:22Z
dc.date.issued2021
dc.description.abstractThe purpose of this study is to empirically test the relationship between perceived risk factors and adoption of proximity mobile payments, and to explore the mediating effect on perceived value. Using a descriptive research design, an online self-administered questionnaire was used to collect data from 297 users of proximity mobile payments in South Africa. Confirmatory factor analysis using Amos version 27 was used to analyse the data. The assessment of the path coefficients indicates a statistically significant relationship between psychological insecurity and adoption of proximity mobile payments. Further analysis indicated that perceived value fully mediates the relationship between psychological insecurity and adoption of proximity mobile payments. To the best knowledge of the author, this study is the first to provide empirical evidence of the mediating effect of perceived value on the relationship between perceived risk factors and adoption of proximity mobile payments in an emerging economy. Therefore, the study makes valuable contributions to academicians and practitioners in quest for safe proximity mobile payment apps.en_US
dc.description.departmentMarketing Managementen_US
dc.description.librarianam2022en_US
dc.description.urihttps://econjournals.com/index.php/irmmen_US
dc.identifier.citationHumbani, M. 2021, 'Understanding perceived risks in proximity mobile payment adoption in South Africa and the mediating effect of perceived value', International Review of Management and Marketing, vol. 11, no. 6, pp. 10-20, doi : 10.32479/irmm.11814.en_US
dc.identifier.issn2146-4405
dc.identifier.other10.32479/irmm.11814
dc.identifier.urihttps://repository.up.ac.za/handle/2263/86962
dc.language.isoenen_US
dc.publisherEconJournalsen_US
dc.rightsIRMM is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.en_US
dc.subjectPerceived risks adoption intentionen_US
dc.subjectProximity mobile paymentsen_US
dc.subjectPerceived value theoryen_US
dc.titleUnderstanding perceived risks in proximity mobile payment adoption in South Africa and the mediating effect of perceived valueen_US
dc.typeArticleen_US

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