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Showing 10 out of a total of 277 results for collection: Research Articles (Marketing Management).
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The theory of planned behaviour and user engagement applied to Facebook advertising
Sanne, P.N.C. (Petra)
;
Wiese, Melanie
(
AOSIS Open Journals
,
2018-06-05
)
The role of small and medium enterprises in development of tourism in a post-war context : the case of Angola
Jacinto, Formosa
;
Du Preez, Elizabeth Ann
(
Danubius University of Galati
,
2018
)
The role of demographics and Facebook activities in users' concerns about online privacy
Jordaan, Yolanda
;
Ndhlovu, Thinkwell
(
Better Advances Press
,
2017
)
Perceptions of the effectiveness of Twitter as a crowdfunding communication tool for raising university fees
Qomfo, Salusiwe
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
;
Ndoro, T.T. (Tinashe)
(
University of the Free State
,
2019-12
)
Atmospherics and the establishment of long-term customer relationships in a retail environment
Olivier, I.
;
Fletcher, M.
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2000-06
)
Customer management : fad or substance?
Kotze, Theuns G.
;
Prinsloo, Melani
;
Du Plessis, P.J.
(
College of Economic and Management Sciences, University of South Africa
,
2003-12
)
Precursors and outcomes of perceived value in B2B banking services: a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, P.G. (Pierre)
;
Svensson, Goran
(
Routledge
,
2023
)
Influencing factors on lecture attendance at a tertiary institution
Jordaan, Yolanda
(
Unisa Press
,
2009
)
The influence of passenger satisfaction on relationship formation in the South African domestic airline industry
De Meyer, C.F.
;
Mostert, P.G. (Pierre)
(
Association for Professional Managers in South Africa
,
2011
)
Children and race in South African magazine advertising : pre- and post- apartheid
North, Ernest J.
;
Millard, Sollie M.
(
Innovatio Publishers (Germany), Media Tenor (South Africa) and the Institute for Media Analysis in South Africa (Imasa)
,
2003
)
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Mostert, P.G. (Pierre) (47)
Chuchu, Tinashe (40)
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Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
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Petzer, Daniël Johannes (17)
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South Africa (SA) (23)
Marketing (21)
Relationship marketing (16)
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Facebook (13)
Advertising (12)
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Customer satisfaction (9)
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