Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J.
(University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2003)
Sport sponsorship expenditure has grown substantially since the early 1990s,
largely due to South Africa’s re-admission to international sport and an increase
in television coverage of major sporting events. International ...