There is more to corporate image than meets the eye

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Authors

Van Heerden, Neels, 1957-
Van Heerden, Cornelius Hendrik, 1957-

Journal Title

Journal ISSN

Volume Title

Publisher

Department of Visual Arts, University of Pretoria

Abstract

Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among a sample group of marketing students. Illustrates with graphs and images.

Description

Keywords

Financial institutions, Graphic art, Marketing, Banks, Corporate colours, Corporate identity, Corporate image, Corporate logos, Corporate slogans, Graphic design

Sustainable Development Goals

Citation

Van Heerden, N 1994, 'There is more to corporate image than meets the eye', Image & Text : a Journal for Design, no. 4, pp. 3-8.