There is more to corporate image than meets the eye
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Date
Authors
Van Heerden, Neels, 1957-
Van Heerden, Cornelius Hendrik, 1957-
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Visual Arts, University of Pretoria
Abstract
Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among a sample group of marketing students. Illustrates with graphs and images.
Description
Keywords
Financial institutions, Graphic art, Marketing, Banks, Corporate colours, Corporate identity, Corporate image, Corporate logos, Corporate slogans, Graphic design
Sustainable Development Goals
Citation
Van Heerden, N 1994, 'There is more to corporate image than meets the eye', Image & Text : a Journal for Design, no. 4, pp. 3-8.