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There is more to corporate image than meets the eye
Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-
Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among a sample group of marketing students. Illustrates with graphs and images.
Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-(Faculty of Economic and Management Sciences, University of Pretoria, 1999-09)
A survey of current literature and corporate identity manuals may create the
impression that corporate identity consists solely of visual identity cues. In this
paper the view is explored that corporate identity consists ...
Bezuidenhout, Louise; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-(Southern African Communication Association, 2003-07)
A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate ...
Steyn, Benita(Southern African Communication Association, 2002-12)
The aim of this research is to provide a meta-theoretical framework for the conceptualisation of the role of the corporate communication strategist. The latter has previously been conceptualised by the author as a role at ...