There is more to corporate image than meets the eye
| dc.contributor.author | Van Heerden, Neels, 1957- | |
| dc.contributor.author | Van Heerden, Cornelius Hendrik, 1957- | |
| dc.date.accessioned | 2008-03-18T09:09:40Z | |
| dc.date.available | 2008-03-18T09:09:40Z | |
| dc.date.issued | 1994-12 | |
| dc.description.abstract | Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among a sample group of marketing students. Illustrates with graphs and images. | en |
| dc.format.extent | 2442118 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | Van Heerden, N 1994, 'There is more to corporate image than meets the eye', Image & Text : a Journal for Design, no. 4, pp. 3-8. | en |
| dc.identifier.issn | 1021-1497 | |
| dc.identifier.uri | http://hdl.handle.net/2263/4737 | |
| dc.language.iso | en | en |
| dc.publisher | Department of Visual Arts, University of Pretoria | en |
| dc.rights | Department of Visual Arts, University of Pretoria | en |
| dc.subject | Financial institutions | en |
| dc.subject | Graphic art | en |
| dc.subject | Marketing | en |
| dc.subject | Banks | en |
| dc.subject | Corporate colours | en |
| dc.subject | Corporate identity | en |
| dc.subject | Corporate image | en |
| dc.subject | Corporate logos | en |
| dc.subject | Corporate slogans | en |
| dc.subject | Graphic design | en |
| dc.subject.lcsh | Corporate image -- South Africa | en |
| dc.subject.lcsh | Banks and banking -- South Africa | en |
| dc.title | There is more to corporate image than meets the eye | en |
| dc.type | Article | en |