• Does media matter? The effect of digital media perceptions and attitudes towards voting exposure, perceptions and attitudes towards voting 

  Tobias-Mamina, Rejoice; Maziriri, Eugine Tafadzwa; Chiliya, Norman (Southern African Communication Association, 2021-07)

  This study determined the direct effect and mediating effect of the presidential candidate’s perceived image, attitude towards voting and perceived image of the political party on the relationship between digital media ...
• Exploring creative tourism potential in protected areas : the Kruger National Park case 

  Wessels, Jan-Albert; Douglas, Anneli (Sage, 2022-11)

  Creative tourism strategies are often adopted by destinations as a result of its appeal to policy makers, without a serious assessment of tourists’ needs. Although there are significant cultural and heritage resources in ...
• Online engagement : implications of the 'like' button 

  Van Heerden, Danita; Wiese, Melanie; Van Heerden, Gene (MC Cant, 2020-12)

  The main purpose of the study is to explore the implications of online engagement from a behavioural engagement perspective within Facebook brand communities through a sense-of-community lens. Convenience sampling was used, ...
• Relationship intention, customer-firm association length and customer satisfaction : a multi-country exploration 

  Mostert, P.G. (Pierre); Steyn, Derik; Rogers, Pamela; Du Toit, Cornelia; Van Niekerk, Wena (Inderscience, 2020-12)

  Customer-firm association length is used frequently as an indicator for identifying relational customers. This study explores rather using customers' relationship intentions by also considering the relationships between ...
• An application of internal marketing for sustainable competitive advantage in Johannesburg construction firms 

  Gwinji, Wedzerai Andrew; Chiliya, Norman; Chuchu, Tinashe; Ndoro, T.T. (Tinashe) (Adonis and Abbey Publishers, 2020-03)

  The concept of internal marketing has received much attention from researchers and academics alike. This study, therefore, investigated internal marketing as a strategy to achieve sustainable competitive advantage in the ...
• Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls 

  Roux, Amarentia Therese; Maree, Tania (Routledge, 2021)

  A few studies have investigated the effects of digital media at point of sale; however, there is a lack of understanding of shoppers’ experience of digital place-based media in shopping malls. The paper draws on environmental ...
• Establishing the antecedents and outcomes of service climate 

  Kotze, Theuns G. (University of Pretoria, 2021-07)

  The aim of this article-based thesis was to develop and test four structural models of the antecedents and outcomes of service climate on data collected from frontline employees, store managers, and customers nested in 70 ...
• Shopping on social networks : is this the storefront of the future? 

  Wiese, Melanie (Inderscience, 2021-02)

  Consumers are moving towards social networking technologies as an alternative channel for shopping. This research extended the technology acceptance model (TAM) to investigate the factors that predict Facebook users' ...
• Continuity, coordination and cooperation as mediators between economic and non-economic satisfaction – a sales perspective 

  Hogevold, Nils M.; Svensson, Goran; Mostert, P.G. (Pierre); Zietsman, Mariëtte Louise (Vilnius Gediminas Technical University Press, 2020)

  There is a gap in literature as to how multidimensional satisfaction fits into a nomological network with continuity, coordination and cooperation. Furthermore, most studies focusing on these constructs are limited to a ...
• Fictional spokes-characters in brand advertisements and communication : a consumer's perspective 

  Mashwama, Vuyelwa Constance; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa (University of the Free State, 2020)

  Fictional spokes-characters in promotion and marketing communication are becoming more popular with brands. This study examined the impact spokes-characters have on the brands they endorse. Celebrities have been used ...
• A multidimensional approach to the outcomes of perceived value in business relationships 

  Zietsman, Mariëtte Louise; Mostert, P.G. (Pierre); Svensson, Göran (Emerald, 2020-08)

  PURPOSE : This study aims to explore the relationships, direct and indirect, between business customers’ perceived value, satisfaction and loyalty. DESIGN/METHODOLOGY/APPRAOCH : The study was set in the business banking ...
• Travelling to the Motherland : relating acculturation to diaspora tourism experiences 

  Du Preez, Elizabeth Ann; Govender, Lynette Kumarivani (Routledge, 2020)

  While India may attract international tourists with its mystique, different considerations come into play among Indian diaspora as potential travellers. Individuals’ levels of acculturation to their host country will ...
• Modelling the uptake of visitor research in protected area visitor management 

  Slabbert, Liandi Magdalena (University of Pretoria, 2020)

  Protected areas are characterised as environments of constant change, complexity and uncertain conditions. Managers have to achieve biodiversity objectives against a backdrop of great expectations from society. Pressured ...
• The link between energy economics, consumer behaviour and tourism. A literature review 

  Chuchu, Tinashe (ASERS Publishing, 2020-12)

  Tourism globally is a rapidly advancing industry, and this has attracted much attention from practitioners and academics. However, the interrelatedness between energy economics, consumer behaviour and tourism are a fairly ...
• Identifying the marketing channels that will attract millennials to national parks 

  Douglas, Anneli; Mostert, P.G. (Pierre); Slabbert, Liandi Magdalena (Department of Recreation, Park, and Tourism Sciences at Texas AandM University, 2019)

  Millennials will soon become the biggest tourist group to be served because of their sheer numbers as well as their current and potential future income. At the same time, previous studies have shown a decline in national ...
• An empirical investigation into millennials and their buying behaviour within pop-up retail stores 

  Kekana, Reabetswe; Venter de Villiers, Marike; Van den Berg, Annekee; Chuchu, Tinashe (Danubius University, 2020)

  Multi-channel retailing has become increasingly popular as retailers aim to provide consumers with additional contact points. This is commonly done by means of pop-up retailing, an innovative retail concept that places ...
• An analysis of local tourists’ perceptions towards attraction sites in Cape Town, South Africa 

  Govender, Kamantha; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa; Nascimento Cunha, Maria (Department of Recreation, Park, and Tourism Sciences at Texas AandM University, 2020-11)

  The impact that local residents play in the promotion and marketing of a destination whether directly or indirectly can not be ignored. This is particularly associated with the the destinations’ image. The concept of ...
• Time lags, non-linearity and asymmetric effects in an extended service-profit chain 

  Strydom, Gregory; Ewing, Michael Thomas; Heggen, Campbell (Emerald, 2020-05)

  PURPOSE : This study aims to present an extended service-profit chain (SPC) framework for assessing service performance. This framework is then used to investigate non-linear and asymmetric links between service delivery ...
• Brand orientation as a predictor of customer orientation, brand uniqueness and competitor orientation : evidence from retail SME managers in South Africa 

  Mudanganyi, Marvelous; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe; Ndoro, T.T. (Tinashe) (Adonis and Abbey Publishers, 2020-09)

  Research on small and medium enterprises (SMEs) have led to interest in understanding brand distinctiveness, customers and competition among SMEs. This paper therefore examined the impact of brand orientation as a predictor ...
• Data on occupational health and safety strategies influencing the reduction of corona-virus in South Africa 

  Rukuni, Tarisai Fritz; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe (Elsevier, 2020-10)

  This data article describes raw statistics on occupational health and safety strategies influencing the reduction of coronavirus in South Africa. The purpose of this research was to investigate factors that could potentially ...

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