An analysis of local tourists’ perceptions towards attraction sites in Cape Town, South Africa

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Authors

Govender, Kamantha
Chuchu, Tinashe
Maziriri, Eugine Tafadzwa
Nascimento Cunha, Maria

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Department of Recreation, Park, and Tourism Sciences at Texas AandM University

Abstract

The impact that local residents play in the promotion and marketing of a destination whether directly or indirectly can not be ignored. This is particularly associated with the the destinations’ image. The concept of destination image has therefore attracted a significant amount of attention from scholarship. This then leads to the purpose of this study which was to investigate perceptions of local tourists towards Cape Town as a travel and holiday destination. The destination under investigation was Cape Town, one of South Africa’s largest tourist cities. The nature of this research was quantitative adoptive the survey method. A total of 270 willing respondents selected through convenience sampling participated in the study. A key finding established by the study was that destination image had significantly more influence on local tourists’ attitudes in comparison to its influence on their willingness to visit a destination. Based on the findings, implications were brought forward as well possible suggestions for further research on the topic under investigation.

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Keywords

Local residents, Promotion, Marketing, Destination image, Visitor attitudes, Revisit intention, South Africa (SA)

Sustainable Development Goals

Citation

Govender, K., Chuchu, T., Maziriri, E. T. and Nascimento Cunha, M. (2020) “An Analysis of Local Tourists’ Perceptions towards Attraction Sites in Cape Town, South Africa”, e-Review of Tourism Research, 18(1), pp. 1-21. Available at: https://journals.tdl.org/ertr/index.php/ertr/article/view/598.