Search
Login
UPSpace Home
→
Economic and Management Sciences
→
Marketing Management
→
Research Articles (Marketing Management)
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Add filters
Filters
Use filters to refine the search results.
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 38 out of a total of 278 results for collection: Research Articles (Marketing Management).
(0.035 seconds)
Now showing items 241-278 of 278
Previous Page
1
. . .
4
5
6
7
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
A cashless society for all : determining consumers’ readiness to adopt mobile payment services
Humbani, Michael
;
Wiese, Melanie
(
Routledge
,
2018
)
Potential influence of social and technological developments on direct marketing in South Africa
Jordaan, Yolanda
(
Faculty of Economic and Management Sciences, University of Pretoria
,
1998-06
)
Economic and non-economic satisfaction as outcomes of micro-enterprises' perceived value from banking relationships
Zietsman, Mariette Louise
;
Mostert, P.G. (Pierre)
;
Svensson, Göran
(
Taylor and Francis
,
2020
)
Developing a body of knowledge for sport marketing in Africa
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
(
Africa Association for Health, Physical Education, Recreation, Sport and Dance
,
2003-10
)
Information and source preferences of a student market in higher education
Bonnema, Jeanne Susan
;
Van der Waldt, De la Rey
(
Emerald
,
2008
)
Omni-channel shopping experiences–to share or not to share?
Wiese, Melanie
(
Taylor and Francis
,
2024
)
The importance of apparel product attributes for female buyers
North, Ernest J.
;
De Vos, Retha B.
;
Kotze, Theuns G.
(
South African Association of Family Ecology and Consumer Sciences
,
2003
)
Crossing bridges : assembling culture into brands and brands into consumers' global local cultural lives
Price, Linda L.
;
Coulter, Robin A.
(
Wiley
,
2019-07
)
Segmenting brands' social network site (Sns) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
;
Cuneo, Andres
;
Fazal-E-Hasan, Syed
(
Routledge
,
2019
)
Public choice and the regulatory role of government
Jordaan, Andre Cillie
;
Jordaan, Yolanda
(
South African Association for Public Administration and Management
,
2005-09
)
Relationship intention and length of customer–firm associations in two emerging markets
Mostert, P.G. (Pierre)
;
Steyn, Derik
;
Bautista Jr, Reynaldo
(
Routledge
,
2018
)
An econometric analysis of the determinants impacting on businesses in the tourism industry
Eita, Joel Hinaunye
;
Jordaan, Andre Cillie
;
Jordaan, Yolanda
(
Academic Journals
,
2011-02
)
Investigating brand romance, brand attitude and brand loyalty in the cellphone industry
Kruger, Liezl-Marie
;
Kuhn, Stephanie W.
;
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
University of Johannesburg
,
2013-09-16
)
The influence of length of relationship, gender and age on the relationship intention of short-term insurance clients : an exploratory study
Steyn, T.F.J.
;
Mostert, P.G. (Pierre)
;
De Jager, J.N.W.
(
Department of Economics, University of Pretoria
,
2008
)
Continuity, coordination and cooperation as mediators between economic and non-economic satisfaction – a sales perspective
Hogevold, Nils M.
;
Svensson, Goran
;
Mostert, P.G. (Pierre)
;
Zietsman, Mariette Louise
(
Vilnius Gediminas Technical University Press
,
2020
)
The relationship between individual-level culture and consumer decision-making styles through consumer involvement
Isaacson, Jeffrey Ian
;
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2018-03
)
Attitude towards, and likelihood of, complaining in the banking, domestic airline and restaurant industries
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
Unisa Press
,
2012
)
Renewable energy access challenge at household level for the poor in rural Zimbabwe : is biogas energy a remedy?
Maramura, Tafadzwa Clementine
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
;
Mago, David
;
Mazivisa, Rumbidzai
(
EconJournals
,
2020-05
)
Global text project : new horizons in textbook marketing
Pitt, Leyland F.
;
Nel, Deon
;
Van Heerden, Gene
;
Chan, Anthony
(
Emerald
,
2009
)
Direct marketing as a solution to unsafe retail shopping
Jordaan, Yolanda
(
UFS - Sasol Library
,
2002-08
)
Fictional spokes-characters in brand advertisements and communication : a consumer's perspective
Mashwama, Vuyelwa Constance
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
(
University of the Free State
,
2020
)
Gender differences in sources of shopping enjoyment
Kotze, Theuns G.
;
North, Ernest J.
;
Stols, Marilize
;
Venter, Lezanne
(
Wiley-Blackwell
,
2012-07
)
Destination image of Swaziland : perceptions of local and international tourists
Mashwama, Vuyelwa C.
;
Chiliya, Norman
;
Chuchu, Tinashe
(
Department of Recreation, Park, and Tourism Sciences at Texas A&M University
,
2019
)
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, Munyaradzi
;
Maree, Tania
(
Inderscience
,
2019-10
)
Does media matter? The effect of digital media perceptions and attitudes towards voting exposure, perceptions and attitudes towards voting
Tobias-Mamina, Rejoice
;
Maziriri, Eugine Tafadzwa
;
Chiliya, Norman
(
Southern African Communication Association
,
2021-07
)
The influence of service failure and service recovery on airline passengers’ relationships with domestic airlines : an exploratory study
Mostert, P.G. (Pierre)
;
De Meyer, C.F.
;
Van Rensburg, L.R.J.
(
College of Economic and Management Sciences, University of South Africa
,
2009
)
Ensuring satisfied, committed shoppers – store variety or entertainment?
Wiese, Melanie
(
Unisa Press
,
2016
)
Factors motivating consumers to engage in direct purchasing
Jordaan, Yolanda
(
Psychological Society of South Africa
,
2005-06
)
An analysis of the intention of consumers to adopt branded mobile applications in South Africa
Minnaar, Pierre
;
Mototo, Lebogang
;
Chuchu, Tinashe
(
International Association of Online Engineering
,
2020
)
Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations
Gumpo, Christina I.V.
;
Chuchu, Tinashe
;
Maziriri, Eugine T.
;
Madinga, Nkosivile W.
(
AOSIS Open Journals
,
2020-02
)
A classification framework for out-of-home advertising media in South Africa
Roux, Therese
;
Van der Waldt, De la Rey
;
Ehlers, Lene
(
Routledge
,
2013-09-20
)
Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour
Mahardika, Harryadin
;
Thomas, Dominic
;
Ewing, Michael Thomas
;
Japutra, Arnold
(
Elsevier
,
2020-05
)
Brand orientation as a predictor of customer orientation, brand uniqueness and competitor orientation : evidence from retail SME managers in South Africa
Mudanganyi, Marvelous
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
Adonis and Abbey Publishers
,
2020-09
)
The utilisation of protected area visitor research : a conceptual framework
Slabbert, Liandi
;
Du Preez, Elizabeth Ann
(
Routledge
,
2022
)
Facebook communication and marketing influence on decision-making and choice of university student representatives : a student’s perspective
Chininga, Tapiwa
;
Rungani, Ellen
;
Chiliya, Norman
;
Chuchu, Tinashe
(
SNSPA - Facultatea de Comunicare și Relații Publice
,
2019-07
)
A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie
;
Martinez-Climent, Carla
;
Botella-Carrubi, Dolores
(
Elsevier
,
2020-03
)
Time lags, non-linearity and asymmetric effects in an extended service-profit chain
Strydom, Gregory
;
Ewing, Michael Thomas
;
Heggen, Campbell
(
Emerald
,
2020-05
)
Rainbow nation, rainbow advertising? Racial diversity of female portrayals in South African television commercials
Maree, Tania
;
Jordaan, Yolanda
(
IFE Center for Psychological Studies
,
2016
)
Now showing items 241-278 of 278
Previous Page
1
. . .
4
5
6
7
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of UPSpace
Communities & Collections
Issue Date
Authors
Titles
Subjects
Supervisor
UP Author
UP Postgraduate
Type
This Collection
Issue Date
Authors
Titles
Subjects
Supervisor
UP Author
UP Postgraduate
Type
My Account
Login
Register
UPSpace Workspace
Discover
Author
Mostert, P.G. (Pierre) (47)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (34)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
Ndoro, T.T. (Tinashe) (18)
Petzer, Daniël Johannes (17)
Kotze, Theuns G. (15)
... View More
Subject
South Africa (SA) (23)
Marketing (21)
Relationship marketing (16)
Relationship intention (15)
Facebook (13)
Advertising (12)
Social media (10)
Consumers (9)
Customer satisfaction (9)
Students (9)
... View More
Date Issued
2020 - 2024 (73)
2010 - 2019 (126)
2000 - 2009 (74)
1994 - 1999 (5)
Has File(s)
true (278)