Pro-environmental behaviour is a salient concern in contemporary society. However, consumers often overstate their intention to purchase pro-environment products. Prior research has focused on intentions as a predictor of actual behaviour. This study directly compares two distinct predictors of behaviour, behavioural expectation (BE) and behavioural intention (BI), to explain whether differences in the way in which consumers’ mental judgments are measured act as a barrier to understanding pro-environmental behaviour change. Findings confirm that BE has a higher temporal stability than BI, potentially accounting for the greater predictive ability of the former. One key reason for this finding is that subjects may overestimate their likelihood to act when responding to BI questions. Thus, this paper confirms that BE has a higher temporal stability than BI, and therefore, superior predictive ability. TRA/TPB researchers in particular should consider BE ahead of BI as an immediate predictor of pro-environmental and other behaviours.
Wiese, Catharina Elizabeth(University of Pretoria, 2012-01-16)
It is generally accepted that the youth are overall apathetic towards political activities and that such apathy is evidenced in low voter turnout during elections. Such conventional wisdom seems to be based mainly on ...
The knowledge and cognitive process dimensions of Technology teachers’ lesson
This study employs both quantitative and qualitative enquiry, which seeks to establish the
nature and quality of the lesson ...
Van der Merwe, Kelsey; Maree, Tania(Wiley, 2016-07)
More than 1.6 billion cups of coffee are consumed worldwide on a daily basis. South Africa
is rapidly adapting to worldwide trends with speciality coffee consumption on the rise, with
South Africa recently having been ...