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Showing 40 out of a total of 280 results for collection: Research Articles (Marketing Management).
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Motivators to visit the National Zoological Gardens of South Africa
Jordaan, Yolanda
;
Du Plessis, Giselle M.
(
AfricaJournals
,
2014
)
Factors threatening the survival of independent financial advisers in their organisational life cycle : an exploratory study
Van Tonder, Estelle
;
Ehlers, Lene
(
Creative Commons license
,
2011
)
Fictional spokes-characters in brand advertisements and communication : a consumer's perspective
Mashwama, Vuyelwa Constance
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
(
University of the Free State
,
2020
)
Destination image of Swaziland : perceptions of local and international tourists
Mashwama, Vuyelwa C.
;
Chiliya, Norman
;
Chuchu, Tinashe
(
Department of Recreation, Park, and Tourism Sciences at Texas A&M University
,
2019
)
An econometric analysis of the determinants impacting on businesses in the tourism industry
Eita, Joel Hinaunye
;
Jordaan, Andre Cillie
;
Jordaan, Yolanda
(
Academic Journals
,
2011-02
)
Investigating brand romance, brand attitude and brand loyalty in the cellphone industry
Kruger, Liezl-Marie
;
Kuhn, Stephanie W.
;
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
University of Johannesburg
,
2013-09-16
)
The relationship between individual-level culture and consumer decision-making styles through consumer involvement
Isaacson, Jeffrey Ian
;
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2018-03
)
Relationship intention and length of customer–firm associations in two emerging markets
Mostert, P.G. (Pierre)
;
Steyn, Derik
;
Bautista Jr, Reynaldo
(
Routledge
,
2018
)
Public choice and the regulatory role of government
Jordaan, Andre Cillie
;
Jordaan, Yolanda
(
South African Association for Public Administration and Management
,
2005-09
)
Omni-channel shopping experiences–to share or not to share?
Wiese, Melanie
(
Taylor and Francis
,
2024
)
Segmenting brands' social network site (Sns) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
;
Cuneo, Andres
;
Fazal-E-Hasan, Syed
(
Routledge
,
2019
)
A classification framework for out-of-home advertising media in South Africa
Roux, Therese
;
Van der Waldt, De la Rey
;
Ehlers, Lene
(
Routledge
,
2013-09-20
)
The importance of apparel product attributes for female buyers
North, Ernest J.
;
De Vos, Retha B.
;
Kotze, Theuns G.
(
South African Association of Family Ecology and Consumer Sciences
,
2003
)
Crossing bridges : assembling culture into brands and brands into consumers' global local cultural lives
Price, Linda L.
;
Coulter, Robin A.
(
Wiley
,
2019-07
)
Information and source preferences of a student market in higher education
Bonnema, Jeanne Susan
;
Van der Waldt, De la Rey
(
Emerald
,
2008
)
Consumer response towards an accreditation system for hiking trails
Slabbert, Liandi Magdalena
;
Du Preez, Elizabeth Ann
(
Routledge
,
2017-10-26
)
A cashless society for all : determining consumers’ readiness to adopt mobile payment services
Humbani, Michael
;
Wiese, Melanie
(
Routledge
,
2018
)
An empirical investigation into millennials and their buying behaviour within pop-up retail stores
Kekana, Reabetswe
;
Venter de Villiers, Marike
;
Van den Berg, Annekee
;
Chuchu, Tinashe
(
Danubius University
,
2020
)
Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour
Mahardika, Harryadin
;
Thomas, Dominic
;
Ewing, Michael Thomas
;
Japutra, Arnold
(
Elsevier
,
2020-05
)
The impact of environmental turbulence on product innovation in small to medium enterprises in Harare, Zimbabwe
Zimuto, Caroline
;
Sandada, Maxwell
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
International Foundation for Research and Development
,
2018
)
The battle of the e-textbook : libraries' role in facilitating student acceptance and use of e-textbooks
Wiese, Melanie
;
Du Plessis, Giselle M.
(
Library and Information Association of South Africa
,
2014
)
Gender differences in sources of shopping enjoyment
Kotze, Theuns G.
;
North, Ernest J.
;
Stols, Marilize
;
Venter, Lezanne
(
Wiley-Blackwell
,
2012-07
)
The influence of service failure and service recovery on airline passengers’ relationships with domestic airlines : an exploratory study
Mostert, P.G. (Pierre)
;
De Meyer, C.F.
;
Van Rensburg, L.R.J.
(
College of Economic and Management Sciences, University of South Africa
,
2009
)
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, Munyaradzi
;
Maree, Tania
(
Inderscience
,
2019-10
)
Time lags, non-linearity and asymmetric effects in an extended service-profit chain
Strydom, Gregory
;
Ewing, Michael Thomas
;
Heggen, Campbell
(
Emerald
,
2020-05
)
Rainbow nation, rainbow advertising? Racial diversity of female portrayals in South African television commercials
Maree, Tania
;
Jordaan, Yolanda
(
IFE Center for Psychological Studies
,
2016
)
Factors motivating consumers to engage in direct purchasing
Jordaan, Yolanda
(
Psychological Society of South Africa
,
2005-06
)
Ensuring satisfied, committed shoppers – store variety or entertainment?
Wiese, Melanie
(
Unisa Press
,
2016
)
Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations
Gumpo, Christina I.V.
;
Chuchu, Tinashe
;
Maziriri, Eugine T.
;
Madinga, Nkosivile W.
(
AOSIS Open Journals
,
2020-02
)
Does media matter? The effect of digital media perceptions and attitudes towards voting exposure, perceptions and attitudes towards voting
Tobias-Mamina, Rejoice
;
Maziriri, Eugine Tafadzwa
;
Chiliya, Norman
(
Southern African Communication Association
,
2021-07
)
An analysis of the intention of consumers to adopt branded mobile applications in South Africa
Minnaar, Pierre
;
Mototo, Lebogang
;
Chuchu, Tinashe
(
International Association of Online Engineering
,
2020
)
Developing a body of knowledge for sport marketing in Africa
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
(
Africa Association for Health, Physical Education, Recreation, Sport and Dance
,
2003-10
)
Continuity, coordination and cooperation as mediators between economic and non-economic satisfaction – a sales perspective
Hogevold, Nils M.
;
Svensson, Goran
;
Mostert, P.G. (Pierre)
;
Zietsman, Mariette Louise
(
Vilnius Gediminas Technical University Press
,
2020
)
The influence of length of relationship, gender and age on the relationship intention of short-term insurance clients : an exploratory study
Steyn, T.F.J.
;
Mostert, P.G. (Pierre)
;
De Jager, J.N.W.
(
Department of Economics, University of Pretoria
,
2008
)
Global text project : new horizons in textbook marketing
Pitt, Leyland F.
;
Nel, Deon
;
Van Heerden, Gene
;
Chan, Anthony
(
Emerald
,
2009
)
Renewable energy access challenge at household level for the poor in rural Zimbabwe : is biogas energy a remedy?
Maramura, Tafadzwa Clementine
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
;
Mago, David
;
Mazivisa, Rumbidzai
(
EconJournals
,
2020-05
)
Attitude towards, and likelihood of, complaining in the banking, domestic airline and restaurant industries
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
Unisa Press
,
2012
)
Direct marketing as a solution to unsafe retail shopping
Jordaan, Yolanda
(
UFS - Sasol Library
,
2002-08
)
Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina
;
Strizhakova, Yuliya
;
Coulter, Robin A.
(
Sage
,
2022-10
)
Millennials as consumers of wildlife tourism experiences
Douglas, Anneli
;
Mostert, P.G. (Pierre)
;
Slabbert, Liandi
(
Routledge
,
2022
)
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Mostert, P.G. (Pierre) (48)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (34)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
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South Africa (SA) (23)
Marketing (21)
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Facebook (13)
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Customer satisfaction (9)
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