Sport sponsorship in South Africa : objectives should reach beyond media coverage and brand awareness

dc.contributor.author	Van Heerden, Cornelius Hendrik, 1957-
dc.contributor.author	Van Heerden, Neels, 1957-
dc.date.accessioned	2008-05-19T11:23:33Z
dc.date.available	2008-05-19T11:23:33Z
dc.date.issued	2005-09
dc.format.extent	1128244 bytes
dc.format.mimetype	application/pdf
dc.identifier.citation	Van Heerden, CH 2005, 'Sport sponsorship in South Africa: objectives should reach beyond media coverage and brand awareness', African Journal for Physical, Health Education, Recreation & Dance, vol. 11, no. 3, pp. 303-314. [http://www.ajol.info/journal_index.php?jid=153&ab=ajpherd]	en
dc.identifier.issn	1117-4315
dc.identifier.uri	http://hdl.handle.net/2263/5351
dc.language.iso	en	en
dc.publisher	Africa Association for Health, Physical Education, Recreation, Sport and Dance	en
dc.rights	Africa Association for Health, Physical Education, Recreation, Sport and Dance	en
dc.subject	Sports sponsorship	en
dc.subject	Media coverage	en
dc.subject	Brand awareness	en
dc.subject	Sport marketing	en
dc.subject.lcsh	Sports sponsorship -- South Africa	en
dc.title	Sport sponsorship in South Africa : objectives should reach beyond media coverage and brand awareness	en
dc.type	Article	en