dc.contributor.author |
Van Heerden, Cornelius Hendrik, 1957-
|
|
dc.contributor.author |
Van Heerden, Neels, 1957-
|
|
dc.date.accessioned |
2008-05-19T11:23:33Z |
|
dc.date.available |
2008-05-19T11:23:33Z |
|
dc.date.issued |
2005-09 |
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dc.format.extent |
1128244 bytes |
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dc.format.mimetype |
application/pdf |
|
dc.identifier.citation |
Van Heerden, CH 2005, 'Sport sponsorship in South Africa: objectives should reach beyond media coverage and brand awareness', African Journal for Physical, Health Education, Recreation & Dance, vol. 11, no. 3, pp. 303-314. [http://www.ajol.info/journal_index.php?jid=153&ab=ajpherd] |
en |
dc.identifier.issn |
1117-4315 |
|
dc.identifier.uri |
http://hdl.handle.net/2263/5351 |
|
dc.language.iso |
en |
en |
dc.publisher |
Africa Association for Health, Physical Education, Recreation, Sport and Dance |
en |
dc.rights |
Africa Association for Health, Physical Education, Recreation, Sport and Dance |
en |
dc.subject |
Sports sponsorship |
en |
dc.subject |
Media coverage |
en |
dc.subject |
Brand awareness |
en |
dc.subject |
Sport marketing |
en |
dc.subject.lcsh |
Sports sponsorship -- South Africa |
en |
dc.title |
Sport sponsorship in South Africa : objectives should reach beyond media coverage and brand awareness |
en |
dc.type |
Article |
en |