Sport sponsorship in South Africa : objectives should reach beyond media coverage and brand awareness
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Date
Authors
Van Heerden, Cornelius Hendrik, 1957-
Van Heerden, Neels, 1957-
Journal Title
Journal ISSN
Volume Title
Publisher
Africa Association for Health, Physical Education, Recreation, Sport and Dance
Abstract
Description
Keywords
Sports sponsorship, Media coverage, Brand awareness, Sport marketing
Sustainable Development Goals
Citation
Van Heerden, CH 2005, 'Sport sponsorship in South Africa: objectives should reach beyond media coverage and brand awareness', African Journal for Physical, Health Education, Recreation & Dance, vol. 11, no. 3, pp. 303-314. [http://www.ajol.info/journal_index.php?jid=153&ab=ajpherd]