Sport sponsorship in South Africa : objectives should reach beyond media coverage and brand awareness
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Sport sponsorship in South Africa : objectives should reach beyond media coverage and brand awareness
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
URI:
http://hdl.handle.net/2263/5351
Date:
2005-09
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Research Articles (Marketing Management)
279
Research Articles (University of Pretoria)
34700
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