Sport sponsorship in South Africa : objectives should reach beyond media coverage and brand awareness

dc.contributor.authorVan Heerden, Cornelius Hendrik, 1957-
dc.contributor.authorVan Heerden, Neels, 1957-
dc.date.accessioned2008-05-19T11:23:33Z
dc.date.available2008-05-19T11:23:33Z
dc.date.issued2005-09
dc.format.extent1128244 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationVan Heerden, CH 2005, 'Sport sponsorship in South Africa: objectives should reach beyond media coverage and brand awareness', African Journal for Physical, Health Education, Recreation & Dance, vol. 11, no. 3, pp. 303-314. [http://www.ajol.info/journal_index.php?jid=153&ab=ajpherd]en
dc.identifier.issn1117-4315
dc.identifier.urihttp://hdl.handle.net/2263/5351
dc.language.isoenen
dc.publisherAfrica Association for Health, Physical Education, Recreation, Sport and Danceen
dc.rightsAfrica Association for Health, Physical Education, Recreation, Sport and Danceen
dc.subjectSports sponsorshipen
dc.subjectMedia coverageen
dc.subjectBrand awarenessen
dc.subjectSport marketingen
dc.subject.lcshSports sponsorship -- South Africaen
dc.titleSport sponsorship in South Africa : objectives should reach beyond media coverage and brand awarenessen
dc.typeArticleen

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