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Showing 40 out of a total of 278 results for collection: Research Articles (Marketing Management).
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Relationship intention amongst clothing retail customers : an exploratory study
Kuhn, Stefanie W.
;
Mostert, P.G. (Pierre)
(
University of Johannesburg
,
2015-08-31
)
Key drivers that influence store choice in the contemporary Gauteng apparel retail market
Maziriri, E.T.
;
Chuchu, Tinashe
;
Madinga, N.W.
(
Prof. Ansie Lessing
,
2019
)
Online privacy-related predictors of Facebook usage intensity
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2017-05
)
Local participation in transfrontier tourism : case of Sengwe community in Great Limpopo Transfrontier Conservation Area, Zimbabwe
Chiutsi, Simon
;
Saarinen, Jarkko
(
Routledge
,
2017-01
)
The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium
Jordaan, Yolanda
;
Kourantas, Stamatia
(
Southern African Communication Association
,
2001-07
)
Towards equitable evaluation through the use of the African evaluation principles
Sibanda, Adeline
;
Sibanda, Tanaka D.
;
Sibanda, Tariro N.
(
AOSIS
,
2023-11-08
)
The role of ethnicity in the higher education institution selection process
Jordaan, Yolanda
;
Wiese, Melanie
(
Unisa Press
,
2010-07
)
An exploratory analysis of the corporate identity of selected national government departments in South Africa
Bezuidenhout, Louise
;
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
(
Southern African Communication Association
,
2003-07
)
Antecedents of psychological well-being among workers within small and medium enterprises
Maziriri, E.T.
;
Chuchu, Tinashe
;
Madinga, N.W.
(
AOSIS OpenJournals
,
2019-10
)
The role of small and medium enterprises in development of tourism in a post-war context : the case of Angola
Jacinto, Formosa
;
Du Preez, Elizabeth Ann
(
Danubius University of Galati
,
2018
)
The theory of planned behaviour and user engagement applied to Facebook advertising
Sanne, P.N.C. (Petra)
;
Wiese, Melanie
(
AOSIS Open Journals
,
2018-06-05
)
Relationship intention and service quality as combined competitive strategy
Mostert, P.G. (Pierre)
;
Luttig, Thelma
(
Inderscience
,
2018
)
The influence of relationship intention on cell phone users’ attitudes towards complaining and complaint
Kruger, Liezl-Marie
;
Mostert, P.G. (Pierre)
(
College of Economic and Management Sciences, University of South Africa
,
2014
)
New service development : a literature survey
Smit, D.N.E.
;
Du Plessis, P.J.
(
College of Economic and Management Sciences, University of South Africa
,
2000-07
)
An investigation of young consumers’ perceptions towards the adoption of electric cars
Sefora, Isaac
;
Chuchu, Tinashe
;
Chiliya, Norman
;
Ndoro, T.T. (Tinashe)
(
Adonis and Abbey Publishers
,
2019-06
)
Impact of COVID-19 pandemic on South African tourism industry - a systematic review
Ilo, Sylvester O.
;
Das, Sonali
;
Bello, Felix G.
(
Africa Journal
,
2023
)
Exploring the relationship intention concept in two South African service industries
Delport, H.
;
Mostert, P.G. (Pierre)
;
Steyn, T.F.J.
;
De Klerk, S.
(
Prof. Marthie Grobler
,
2010
)
Modelling fashion clothing involvement among gay consumers in South Africa
Madinga, Nkosivile Welcome
;
Maziriri, Eugine Tafadzwa
;
Dondolo, Bongazana Hilda
;
Chuchu, Tinashe
(
Taylor and Francis
,
2020
)
Informing craft producers in South Africa : improving visibility and product availability through market communication
Makhitha, K.M. (Khathutshelo Mercy)
;
Wiese, Melanie
;
Van Heerden, Gene
(
Southern African Communication Association
,
2014-12
)
Parents and television advertisements as consumer socialisation agents for adolescents : an exploratory study
North, Ernest J.
;
Kotze, Theuns G.
(
South African Association of Family Ecology and Consumer Sciences
,
2001
)
Factors that predict attitudinal grouping towards SMS advertising
Humbani, Michael
;
Jordaan, Yolanda
(
International Journal of Interactive Mobile Technologies
,
2018
)
The influence of cell phone users' relationship intentions on expectations and perceptions of service recovery
Kruger, Liezl-Marie
;
Mostert, P.G. (Pierre)
(
Association for Professional Managers in South Africa
,
2015
)
Trustworthiness of product review blogs : a source trustworthiness scale validation
Ghazisaeedi, Mehdi
;
Steyn, Peter G.
;
Van Heerden, Gene
(
Academic Journals
,
2012-06-27
)
Potential donors' gender and prosocial behaviour : a brand anthropomorphism lens
Verbeek, Jade
;
Van der Westhuizen, Liezl-Marie
;
Wiese, Melanie
(
Policy Press
,
2024
)
Dynamite in small packages : the engaged elite as an Facebook emerging niche market
Wiese, Melanie
;
Van Heerden, Gene
;
Maree, Tania
(
International Center for Information Technology and Development
,
2017-01
)
Customer perceptions of the attractiveness of shopping centres in Pretoria
North, Ernest J.
;
Kotze, Theuns G.
(
College of Economic and Management Sciences, University of South Africa
,
2004-05
)
The role of higher education and industry in supporting career goals and decision making
Jordaan, Yolanda
(
IP Publishing
,
2009-10
)
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
(
Inderscience
,
2021-02
)
Tourism and rural community development in Namibia : policy issues review
Kavita, Erling
;
Saarinen, Jarkko
(
Geographical Society of Finland
,
2016
)
An investigation on mobile banking and co-creation services adoption intention in South Africa
Venter de Villiers, Marike
;
Chuchu, Tinashe
;
Chavarika, Gugu Valerie
(
International Association of Online Engineering
,
2020
)
Motivation and behaviour of serious leisure participants : the case of the Comrades Marathon
Fairer-Wessels, Felicite A.
(
Southern African Alliance for Sport Science, Physical Education and Recreation
,
2013
)
Gender differences on ethically charged product placements : the case of tobacco products, alcoholic beverages and weapons
Van der Waldt, De la Rey
;
Du Preez, L.D.
;
Williams, S.
(
School of Management, Tshwane University of Technology
,
2007
)
Celebrity endorsements versus created spokespersons in advertising : a survey among students
Van der Waldt, De la Rey
;
Van Loggerenberg, M.
;
Wehmeyer, L.
(
Juta
,
2009-03
)
Group work in higher education : a mismanaged evil or a potential good?
Van Rheede van Oudtshoorn, G.P.
;
Hay, D.
(
South African Association of Research and Development in Higher Education
,
2004-12
)
How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services
Demba, Diana
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
University of Johannesburg
,
2019-07
)
Promoting customer advocacy in the ride-hailing sector : a generational cohort perspective
Van Tonder, Estelle
;
Petzer, Daniël Johannes
(
AOSIS
,
2023-02-10
)
The impact of mobile banking on the adoption of banking products and services in South Africa, using the technology acceptance model
Koenaite, Moshele
;
Chuchu, Tinashe
;
Venter de Villiers, Marike
(
Academy of Business and Retail Management
,
2019-04
)
A review of the impact of consumerism, recycling and pollution : evidence from Southeast Asia : 1999 to 2019
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
;
Mototo, Lebogang
(
ASERS Publishing
,
2020-04
)
Hitting the right (memorable experience) notes : a typology of performers at the world choir games
Du Preez, Elizabeth Ann
;
Kruger, Martinette
(
Cognizant Communication Corporation
,
2022
)
The perceptions of consumers aged 18-30 of "lesbian" appeals in advertising
Orr, R.S.
;
Van Rheede van Oudtshoorn, G.P.
;
Kotze, Theuns G.
(
Southern African Communication Association
,
2005-07
)
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Mostert, P.G. (Pierre) (47)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (34)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
Ndoro, T.T. (Tinashe) (18)
Petzer, Daniël Johannes (17)
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South Africa (SA) (23)
Marketing (21)
Relationship marketing (16)
Relationship intention (15)
Facebook (13)
Advertising (12)
Social media (10)
Consumers (9)
Customer satisfaction (9)
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