A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate identity should reflect and which elements it should include.
This article is based on a study into the viability of creating one corporate identity for all the South African government departments.
Background is given for a government decision to create one corporate identity. The view that corporate identity consists of the integration between visual identity and behavioural identity and its possible application on the government departments of South Africa is discussed.
The main finding of this study is that the current corporate identity of four selected government departments consists of corporate service and behaviour, dynamism and visual identity.
Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-(Faculty of Economic and Management Sciences, University of Pretoria, 1999-09)
A survey of current literature and corporate identity manuals may create the
impression that corporate identity consists solely of visual identity cues. In this
paper the view is explored that corporate identity consists ...
Steyn, Benita(Southern African Communication Association, 2002-12)
The aim of this research is to provide a meta-theoretical framework for the conceptualisation of the role of the corporate communication strategist. The latter has previously been conceptualised by the author as a role at ...
Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-(Department of Visual Arts, University of Pretoria, 1994-12)
Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among ...