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Showing 9 out of a total of 9 results for collection: Research Articles (Marketing Management).
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Customer satisfaction, brand trust and variety seeking as determinants of brand loyalty
Shirin, Artyom
;
Puth, Gustav
(
Academic Journals
,
2011-11-30
)
The relationship between selected marketing mix elements and overall customer satisfaction in South African banks
Van Jaarsveld, C.
;
Van Heerden, Neels, 1957-
;
Van Heerden, Cornelius Hendrik, 1957-
(
School of Management, Tshwane University of Technology
,
2007
)
Relational benefits and customer satisfaction – a South African short-term insurance industry perspective
Mackay, N.
;
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
Prof. Marthie Grobler
,
2014
)
A multidimensional customer value model for the high fashion retail industry
Strydom, E.
;
Petzer, Daniël Johannes
;
De Meyer, C.F.
(
Unisa Press
,
2015
)
The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short-term insurance industry
Mackay, N.
;
Mostert, P.G. (Pierre)
;
Petzer, Daniël Johannes
(
Unisa Press
,
2015
)
The drivers of customer satisfaction in interactions with virtual agents : evidence from South Africa
Dhavraj, Kival
;
Ndoro, T.T. (Tinashe)
(
Redfame Publishing
,
2023-12
)
The impact of service quality drivers on customer satisfaction in internet provision services of Zimbabwe
Virima, Morelight
;
Sandada, Maxwell
;
Ndoro, T.T. (Tinashe)
;
Chuchu, Tinashe
(
Academy of Business and Retail Management
,
2019-10
)
Relationship intention and satisfaction as predictors of wholesale and retail customers’ loyalty towards their training providers
Pelser, C.
;
Mostert, P.G. (Pierre)
(
Unisa Press
,
2016
)
Time lags, non-linearity and asymmetric effects in an extended service-profit chain
Strydom, Gregory
;
Ewing, Michael Thomas
;
Heggen, Campbell
(
Emerald
,
2020-05
)
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Author
Mostert, P.G. (Pierre) (3)
Petzer, Daniël Johannes (3)
Mackay, N. (2)
Ndoro, T.T. (Tinashe) (2)
Chuchu, Tinashe (1)
De Meyer, C.F. (1)
Dhavraj, Kival (1)
Ewing, Michael Thomas (1)
Heggen, Campbell (1)
Pelser, C. (1)
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Subject
Customer satisfaction (9)
Customer loyalty (2)
Relational benefits (2)
Service quality (2)
Short-term insurance (2)
Structural equation modelling (SEM) (2)
AI chatbots (1)
Bank marketing -- South Africa (1)
Behavioural intention (1)
Brand equity (1)
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Date Issued
2020 - 2023 (2)
2010 - 2019 (6)
2007 - 2009 (1)
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