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Showing 40 out of a total of 40 results for collection: Research Articles (Marketing Management).
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From selected multi-sensory dimensions to positive word of mouth : data on what really drives generation z consumers to be attached to quick service restaurants in Bloemfontein, South Africa?
Maziriri, Eugine Tafadzwa
;
Rukuni, Tarisai Fritz
;
Chuchu, Tinashe
(
Elsevier
,
2020-10
)
Multisensory dimensions effect on affective attitudes, restaurant attachment and positive word of mouth in quick-service restaurants
Mashao, Mmakoma Priscilla
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
(
Danubius University
,
2020
)
Threats, challenges, and opportunities for open universities and massive online open courses in the digital revolution
Nascimento Cunha, Maria
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
(
International Association of Online Engineering
,
2020
)
Investigating the impact of destination image on travellers’ intention to revisit South Africa : a case of international tourists
Chuchu, Tinashe
;
Chiliya, Norman
;
Chinomona, Richard
(
Department of Recreation, Park, and Tourism Sciences at Texas A&M University
,
2019
)
Data on occupational health and safety strategies influencing the reduction of corona-virus in South Africa
Rukuni, Tarisai Fritz
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
(
Elsevier
,
2020-10
)
Key drivers that influence store choice in the contemporary Gauteng apparel retail market
Maziriri, E.T.
;
Chuchu, Tinashe
;
Madinga, N.W.
(
Prof. Ansie Lessing
,
2019
)
Antecedents of psychological well-being among workers within small and medium enterprises
Maziriri, E.T.
;
Chuchu, Tinashe
;
Madinga, N.W.
(
AOSIS OpenJournals
,
2019-10
)
An investigation of young consumers’ perceptions towards the adoption of electric cars
Sefora, Isaac
;
Chuchu, Tinashe
;
Chiliya, Norman
;
Ndoro, T.T. (Tinashe)
(
Adonis and Abbey Publishers
,
2019-06
)
Modelling fashion clothing involvement among gay consumers in South Africa
Madinga, Nkosivile Welcome
;
Maziriri, Eugine Tafadzwa
;
Dondolo, Bongazana Hilda
;
Chuchu, Tinashe
(
Taylor and Francis
,
2020
)
An investigation on mobile banking and co-creation services adoption intention in South Africa
Venter de Villiers, Marike
;
Chuchu, Tinashe
;
Chavarika, Gugu Valerie
(
International Association of Online Engineering
,
2020
)
How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services
Demba, Diana
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
University of Johannesburg
,
2019-07
)
The impact of mobile banking on the adoption of banking products and services in South Africa, using the technology acceptance model
Koenaite, Moshele
;
Chuchu, Tinashe
;
Venter de Villiers, Marike
(
Academy of Business and Retail Management
,
2019-04
)
A review of the impact of consumerism, recycling and pollution : evidence from Southeast Asia : 1999 to 2019
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
;
Mototo, Lebogang
(
ASERS Publishing
,
2020-04
)
An application of internal marketing for sustainable competitive advantage in Johannesburg construction firms
Gwinji, Wedzerai Andrew
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
Adonis and Abbey Publishers
,
2020-03
)
Student perceptions towards the use of YouTube as an educational tool for learning and tutorials
Maziriri, Eugine Tafadzwa
;
Gapa, Parson
;
Chuchu, Tinashe
(
Eskisehir Osmangazi University, Faculty of Education
,
2020-04
)
The response of Zimbabwe tobacco exports to real exchange rates volatility : 1980-2019
Mutodi, Knowledge
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
(
Poznan University of Life Sciences
,
2020-07
)
Religious tourism : an analysis of antecedents of the intention to participate In religious festivals
Govender, Kelisha
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Tafadzwa Maziriri, Eugine
;
Ndoro, T.T. (Tinashe)
(
University of Huelva
,
2020
)
An analysis of local tourists’ perceptions towards attraction sites in Cape Town, South Africa
Govender, Kamantha
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
;
Nascimento Cunha, Maria
(
Department of Recreation, Park, and Tourism Sciences at Texas AandM University
,
2020-11
)
The link between energy economics, consumer behaviour and tourism. A literature review
Chuchu, Tinashe
(
ASERS Publishing
,
2020-12
)
Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort
Maziriri, E.T.
;
Chuchu, Tinashe
;
Madinga, N.W.
(
MC Cant
,
2019
)
Data on the relationship between traveller perceived value and traveller intention to revisit a destination
Chuchu, Tinashe
(
Elsevier
,
2019
)
Attributes influencing financial institutions selection by African youth tourists
Matipedza, Tinashe
;
Sampa, Michael
;
Ndoro, T.T. (Tinashe)
;
Chuchu, Tinashe
(
AfricaJournals
,
2019
)
The antecedents and outcomes of micro-enterprise business banking customers’ relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, P.G. (Pierre)
;
Ndoro, T.T. (Tinashe)
;
Svensson, Goran
;
Chuchu, Tinashe
(
Routledge
,
2024
)
The influence of satisfaction on job outcomes among foreign and local academic staff at a selected international university
Kabungaidze, Trust
;
Sibanda, M.B.
;
Ndoro, T.T. (Tinashe)
;
Chuchu, Tinashe
(
AfricaJournals
,
2019
)
The impact of service quality drivers on customer satisfaction in internet provision services of Zimbabwe
Virima, Morelight
;
Sandada, Maxwell
;
Ndoro, T.T. (Tinashe)
;
Chuchu, Tinashe
(
Academy of Business and Retail Management
,
2019-10
)
The impact of airport experience on international tourists’ revisit intention : a South African case
Chuchu, Tinashe
(
University of Oradea, Romania
,
2020-04
)
An investigation into the factors influencing the purchase intentions of smart wearable technology by students
Nkonko, Evelyne Kasongo
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
International Association of Online Engineering
,
2019
)
Perceptions of the effectiveness of Twitter as a crowdfunding communication tool for raising university fees
Qomfo, Salusiwe
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
;
Ndoro, T.T. (Tinashe)
(
University of the Free State
,
2019-12
)
An examination of the determinants of the adoption of mobile applications as learning tools for higher education students
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
International Association of Online Engineering
,
2019
)
An empirical study on the predictors of the perceived quality of learning at institutions of higher education : 2D model approach
Matlakala, Mmatlou
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
International Association of Online Engineering
,
2019
)
Structural differentiation and organisational learning capability as predictors of corporate venturing and business growth among SMEs in South Africa
Letshaba, Ralebitso Kenneth
;
Maziriri, Eugine Tafadzwa
;
Ndoro, T.T. (Tinashe)
;
Chuchu, Tinashe
(
Universiti Malaysia Sarawak
,
2020
)
Facebook communication and marketing influence on decision-making and choice of university student representatives : a student’s perspective
Chininga, Tapiwa
;
Rungani, Ellen
;
Chiliya, Norman
;
Chuchu, Tinashe
(
SNSPA - Facultatea de Comunicare și Relații Publice
,
2019-07
)
Brand orientation as a predictor of customer orientation, brand uniqueness and competitor orientation : evidence from retail SME managers in South Africa
Mudanganyi, Marvelous
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
Adonis and Abbey Publishers
,
2020-09
)
Destination image of Swaziland : perceptions of local and international tourists
Mashwama, Vuyelwa C.
;
Chiliya, Norman
;
Chuchu, Tinashe
(
Department of Recreation, Park, and Tourism Sciences at Texas A&M University
,
2019
)
Fictional spokes-characters in brand advertisements and communication : a consumer's perspective
Mashwama, Vuyelwa Constance
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
(
University of the Free State
,
2020
)
Renewable energy access challenge at household level for the poor in rural Zimbabwe : is biogas energy a remedy?
Maramura, Tafadzwa Clementine
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
;
Mago, David
;
Mazivisa, Rumbidzai
(
EconJournals
,
2020-05
)
Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations
Gumpo, Christina I.V.
;
Chuchu, Tinashe
;
Maziriri, Eugine T.
;
Madinga, Nkosivile W.
(
AOSIS Open Journals
,
2020-02
)
An analysis of the intention of consumers to adopt branded mobile applications in South Africa
Minnaar, Pierre
;
Mototo, Lebogang
;
Chuchu, Tinashe
(
International Association of Online Engineering
,
2020
)
An empirical investigation into millennials and their buying behaviour within pop-up retail stores
Kekana, Reabetswe
;
Venter de Villiers, Marike
;
Van den Berg, Annekee
;
Chuchu, Tinashe
(
Danubius University
,
2020
)
The impact of environmental turbulence on product innovation in small to medium enterprises in Harare, Zimbabwe
Zimuto, Caroline
;
Sandada, Maxwell
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
International Foundation for Research and Development
,
2018
)
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Chuchu, Tinashe (40)
Ndoro, T.T. (Tinashe) (15)
Maziriri, Eugine Tafadzwa (14)
Chiliya, Norman (10)
Madinga, N.W. (3)
Maziriri, E.T. (3)
Venter de Villiers, Marike (3)
Mototo, Lebogang (2)
Nascimento Cunha, Maria (2)
Rukuni, Tarisai Fritz (2)
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South Africa (SA) (7)
Marketing (4)
Students (4)
Technology (4)
Consumers (3)
Destination image (3)
Higher education (3)
Small and medium-sized enterprises (SMEs) (3)
Tourism (3)
Apparel stores (2)
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2019 (17)
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2024 (1)
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