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Showing 10 out of a total of 278 results for collection: Research Articles (Marketing Management).
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An analysis of sport sponsorship management in South Africa - implications for Africa
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
;
Du Plessis, P.J.
(
Africa Association for Health, Physical Education, Recreation, Sport and Dance
,
2004-03
)
An analysis of the intention of consumers to adopt branded mobile applications in South Africa
Minnaar, Pierre
;
Mototo, Lebogang
;
Chuchu, Tinashe
(
International Association of Online Engineering
,
2020
)
An application of internal marketing for sustainable competitive advantage in Johannesburg construction firms
Gwinji, Wedzerai Andrew
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
Adonis and Abbey Publishers
,
2020-03
)
An econometric analysis of the determinants impacting on businesses in the tourism industry
Eita, Joel Hinaunye
;
Jordaan, Andre Cillie
;
Jordaan, Yolanda
(
Academic Journals
,
2011-02
)
An empirical investigation into millennials and their buying behaviour within pop-up retail stores
Kekana, Reabetswe
;
Venter de Villiers, Marike
;
Van den Berg, Annekee
;
Chuchu, Tinashe
(
Danubius University
,
2020
)
An empirical study on the predictors of the perceived quality of learning at institutions of higher education : 2D model approach
Matlakala, Mmatlou
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
International Association of Online Engineering
,
2019
)
An examination of the determinants of the adoption of mobile applications as learning tools for higher education students
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
International Association of Online Engineering
,
2019
)
An exploratory analysis of the corporate identity of selected national government departments in South Africa
Bezuidenhout, Louise
;
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
(
Southern African Communication Association
,
2003-07
)
An integrated framework for the adoption and continuance intention to use mobile payment apps
Humbani, Michael
;
Wiese, Melanie
(
Emerald
,
2019-04
)
An inter-disciplinary perspective on the information privacy issue in a global environment
Jordaan, Andre Cillie
;
Jordaan, Yolanda
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2003-06
)
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Mostert, P.G. (Pierre) (47)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (34)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
Ndoro, T.T. (Tinashe) (18)
Petzer, Daniël Johannes (17)
Kotze, Theuns G. (15)
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South Africa (SA) (23)
Marketing (21)
Relationship marketing (16)
Relationship intention (15)
Facebook (13)
Advertising (12)
Social media (10)
Consumers (9)
Customer satisfaction (9)
Students (9)
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2020 - 2024 (73)
2010 - 2019 (126)
2000 - 2009 (74)
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