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Showing 8 out of a total of 278 results for collection: Research Articles (Marketing Management).
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Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour
Mahardika, Harryadin
;
Thomas, Dominic
;
Ewing, Michael Thomas
;
Japutra, Arnold
(
Elsevier
,
2020-05
)
The impact of environmental turbulence on product innovation in small to medium enterprises in Harare, Zimbabwe
Zimuto, Caroline
;
Sandada, Maxwell
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
International Foundation for Research and Development
,
2018
)
Rainbow nation, rainbow advertising? Racial diversity of female portrayals in South African television commercials
Maree, Tania
;
Jordaan, Yolanda
(
IFE Center for Psychological Studies
,
2016
)
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, Munyaradzi
;
Maree, Tania
(
Inderscience
,
2019-10
)
Ensuring satisfied, committed shoppers – store variety or entertainment?
Wiese, Melanie
(
Unisa Press
,
2016
)
The influence of length of relationship, gender and age on the relationship intention of short-term insurance clients : an exploratory study
Steyn, T.F.J.
;
Mostert, P.G. (Pierre)
;
De Jager, J.N.W.
(
Department of Economics, University of Pretoria
,
2008
)
Direct marketing as a solution to unsafe retail shopping
Jordaan, Yolanda
(
UFS - Sasol Library
,
2002-08
)
Public coping discourse in response to government health crisis communication
Wiese, Melanie
;
Van der Westhuizen, Liezl-Marie
(
Emerald
,
2023-03
)
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Author
Mostert, P.G. (Pierre) (47)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (34)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
Ndoro, T.T. (Tinashe) (18)
Petzer, Daniël Johannes (17)
Kotze, Theuns G. (15)
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South Africa (SA) (23)
Marketing (21)
Relationship marketing (16)
Relationship intention (15)
Facebook (13)
Advertising (12)
Social media (10)
Consumers (9)
Customer satisfaction (9)
Students (9)
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2020 - 2024 (73)
2010 - 2019 (126)
2000 - 2009 (74)
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