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Showing 10 out of a total of 12 results for collection: Research Articles (Marketing Management).
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Informing craft producers in South Africa : improving visibility and product availability through market communication
Makhitha, K.M. (Khathutshelo Mercy)
;
Wiese, Melanie
;
Van Heerden, Gene
(
Southern African Communication Association
,
2014-12
)
Trustworthiness of product review blogs : a source trustworthiness scale validation
Ghazisaeedi, Mehdi
;
Steyn, Peter G.
;
Van Heerden, Gene
(
Academic Journals
,
2012-06-27
)
Dynamite in small packages : the engaged elite as an Facebook emerging niche market
Wiese, Melanie
;
Van Heerden, Gene
;
Maree, Tania
(
International Center for Information Technology and Development
,
2017-01
)
Craft retailers' supplier selection criteria - a key to market access
Makhitha, K.M. (Khathutshelo Mercy)
;
Van Heerden, Gene
;
Wiese, Melanie
(
Journal of Contemporary Management
,
2014
)
Online engagement : implications of the 'like' button
Van Heerden, Danita
;
Wiese, Melanie
;
Van Heerden, Gene
(
MC Cant
,
2020-12
)
Beyond the “like” : customer engagement of brand fans on Facebook
Maree, Tania
;
Van Heerden, Gene
(
Emerald
,
2021-02
)
Product, services and technology review blogs : a proposed model to explain consumer scepticism
Van Heerden, Gene
(
Southern African Communication Association
,
2010-12
)
The current status of public relations in Africa
Van Heerden, Gene
(
European Public Relations Education & Research Association
,
2003-07
)
Online privacy-related predictors of Facebook usage intensity
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2017-05
)
A second-best solution to higher education challenges
Jordaan, Yolanda
;
Van Heerden, Gene
;
Jordaan, Andre Cillie
(
Unisa Press
,
2014
)
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Van Heerden, Gene (12)
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Africa (1)
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