Craft retailers' supplier selection criteria - a key to market access

Loading...
Thumbnail Image

Date

Authors

Makhitha, K.M. (Khathutshelo Mercy)
Van Heerden, Gene
Wiese, Melanie

Journal Title

Journal ISSN

Volume Title

Publisher

Journal of Contemporary Management

Abstract

Craft producers in South Africa face difficulties selling to formal craft retailers. This is due to the lack of understanding of what craft retailers consider as important when searching for suppliers. The study was conducted to determine the importance of various supplier selection criteria that craft retailers use to evaluate suppliers. Convenience sampling was adopted and self-administered questionnaires were completed by a total of 233 craft retailers. The findings revealed that craft retailers consider product quality as the most important supplier selection criteria when evaluating craft producers as suppliers. The MANOVA results further indicated that although the importance attached to supplier selection criteria differed for various types of craft retailers, such differences occur only for selected supplier criteria. An understanding of the supplier selection criteria used by craft retailers could enable informal craft producers to gain access to the formal market.

Description

Keywords

Craft producers, Craft retailers, Retail buying behaviour, Supplier selection criteria

Sustainable Development Goals

Citation

Makhitha, KM, Van Heerden, G & Wiese, M 2014, 'Craft retailers' supplier selection criteria - a key to market access', Journal of Contemporary Management, vol. 11, pp. 266-286.