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Showing 10 out of a total of 278 results for collection: Research Articles (Marketing Management).
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The antecedents and outcomes of micro-enterprise business banking customers’ relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, P.G. (Pierre)
;
Ndoro, T.T. (Tinashe)
;
Svensson, Goran
;
Chuchu, Tinashe
(
Routledge
,
2024
)
A typology of brand alliances and consumer awareness of brand alliance integration
Newmeyer, Casey E.
;
Venkatesh, R.
;
Ruth, J.A. (Julie)
;
Chatterjee, Rabikar
(
Springer
,
2018-09
)
A quantitative exploration of service brand avoidance and its antecedents
Mostert, P.G. (Pierre)
;
Petrou, Sotira
;
Petzer, Daniël Johannes
;
Berndt, Adele
(
Inderscience
,
2021-08
)
Relationship intention, customer-firm association length and customer satisfaction : a multi-country exploration
Mostert, P.G. (Pierre)
;
Steyn, Derik
;
Rogers, Pamela
;
Du Toit, Cornelia
;
Van Niekerk, Wena
(
Inderscience
,
2020-12
)
Book Review (Corporate Rivalry and Market Power)
Van Heerden, Neels, 1957-
;
Van Heerden, Cornelius Hendrik, 1957-
(
Taylor & Francis
,
2007-01
)
Determining the influence of the social versus physical context on environmentally responsible behaviour among cycling spectators
Du Preez, Elizabeth Ann
;
Heath, Ernest Thomas
(
Routledge
,
2016-09
)
The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas
;
Ewing, Michael Thomas
;
Tamaddoni, Ali
(
World Advertising Research Center
,
2020-03
)
Southern Africa's post-COVID-19 tourism industry recovery plans : reality or rhetoric?
Ilo, Sylvester O.
;
Das, Sonali
;
Bello, Felix G.
(
Routledge
,
2024
)
Information privacy concerns of different South African socio-demographic groups
Jordaan, Yolanda
(
College of Economic and Management Sciences, University of South Africa
,
2007-08
)
Sport sponsorship in South Africa : objectives should reach beyond media coverage and brand awareness
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
(
Africa Association for Health, Physical Education, Recreation, Sport and Dance
,
2005-09
)
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Mostert, P.G. (Pierre) (47)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (34)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
Ndoro, T.T. (Tinashe) (18)
Petzer, Daniël Johannes (17)
Kotze, Theuns G. (15)
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South Africa (SA) (23)
Marketing (21)
Relationship marketing (16)
Relationship intention (15)
Facebook (13)
Advertising (12)
Social media (10)
Consumers (9)
Customer satisfaction (9)
Students (9)
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2010 - 2019 (126)
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