Search
Login
UPSpace Home
→
Economic and Management Sciences
→
Marketing Management
→
Research Articles (Marketing Management)
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Filters
Use filters to refine the search results.
Current Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
New Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 10 out of a total of 74 results for collection: Research Articles (Marketing Management).
(0.01 seconds)
Now showing items 31-40 of 74
Previous Page
1
2
3
4
5
6
7
. . .
8
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry
North, Ernest J.
;
Enslin, Carla
(
Unisa
,
2007
)
A comparative study of customer-based brand equity across selected South African hotels
Nel, J.D.W.
;
North, Ernest J.
;
Myburg, T.
;
Hern, L.
(
Juta
,
2009-05
)
A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution
Wiese, Melanie
;
Van Heerden, Cornelius Hendrik, 1957-
;
Jordaan, Yolanda
;
North, Ernest J.
(
College of Economic and Management Sciences, University of South Africa
,
2009-04
)
A market-oriented approach to responsibly managing information privacy concerns in direct marketing
Dolnicar, S.
;
Jordaan, Yolanda
(
M.E. Sharpe
,
2007
)
Cybershopping : concerns of the South African consumer
North, Ernest J.
;
Mostert, P.G. (Pierre)
;
Du Plessis, P.J.
(
South African Association of Family Ecology and Consumer Sciences
,
2003
)
Customer retention practices of small, medium and large hotels in South Africa : an exploratory study
Mostert, P.G. (Pierre)
;
Petzer, Daniël Johannes
;
Steyn, T.F.J.
(
Academic Journals
,
2009-04
)
The influence of background music on patrons in a South African coffee shop setting : an exploratory study
North, Ernest J.
;
Croeser, V.
(
Juta
,
2006-06
)
The perceptions of consumers aged 18-30 of "lesbian" appeals in advertising
Orr, R.S.
;
Van Rheede van Oudtshoorn, G.P.
;
Kotze, Theuns G.
(
Southern African Communication Association
,
2005-07
)
Privacy concerns and kinds of protective behaviour of victims of information privacy violations
Jordaan, Yolanda
(
Juta
,
2007-09
)
Does branded product placement in film enhance realism and product recognition by consumers?
Van der Waldt, De la Rey
;
Du Toit, L.S.
;
Redelinghuys, R.
(
Academic Journals
,
2007-05
)
Now showing items 31-40 of 74
Previous Page
1
2
3
4
5
6
7
. . .
8
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of UPSpace
Communities & Collections
Issue Date
Authors
Titles
Subjects
Supervisor
UP Author
UP Postgraduate
Type
This Collection
Issue Date
Authors
Titles
Subjects
Supervisor
UP Author
UP Postgraduate
Type
My Account
Login
Register
UPSpace Workspace
Discover
Author
Jordaan, Yolanda (19)
North, Ernest J. (18)
Van Heerden, Cornelius Hendrik, 1957- (18)
Van Heerden, Neels, 1957- (14)
Kotze, Theuns G. (10)
Du Plessis, P.J. (9)
Mostert, P.G. (Pierre) (8)
Steyn, T.F.J. (5)
Van der Waldt, De la Rey (5)
Jordaan, Andre Cillie (4)
... View More
Subject
Marketing (10)
Advertising (7)
Consumer behavior -- South Africa (6)
Consumer behaviour (6)
Relationship marketing (6)
Consumer behavior (5)
Corporate image (5)
Direct marketing (5)
Communication (4)
Customer retention (4)
... View More
Date Issued
2009 (14)
2003 (13)
2007 (12)
2004 (9)
2008 (7)
2000 (5)
2005 (5)
2001 (4)
2002 (3)
2006 (2)
Has File(s)
true (74)