Browsing Research Articles (Marketing Management) by Subject "Corporate image -- South Africa"

Browsing Research Articles (Marketing Management) by Subject "Corporate image -- South Africa"

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  • An exploratory analysis of the corporate identity of selected national government departments in South Africa 
    Bezuidenhout, Louise; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Southern African Communication Association, 2003-07)
    A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate ...
  • Factors that determine the corporate image of South African banking institutions : an exploratory investigation 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Puth, Gustav (Emerald, 1995)
    The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists ...
  • Revisiting the corporate image of South African banking institutions 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Badenhorst, J. (Southern African Communication Association, 2004-07)
    This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking ...
  • There is more to corporate image than meets the eye 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Department of Visual Arts, University of Pretoria, 1994-12)
    Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among ...