Browsing Research Articles (Marketing Management) by Subject "Corporate image"

Browsing Research Articles (Marketing Management) by Subject "Corporate image"

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  • Corporate reputation and sponsor - sport congruence : a survey of amateur field hockey players 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Green, M.; Van Tonder, Estelle (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2007-12)
    Sport codes are consistently competing for corporate sponsorship Rands. Amateur sport is an untapped channel that bypasses most of the media clutter experienced by companies that sponsor professional sporting events, codes ...
  • Developing a corporate image model 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Faculty of Economic and Management Sciences, University of Pretoria, 1999-09)
    A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues. In this paper the view is explored that corporate identity consists ...
  • An exploratory analysis of the corporate identity of selected national government departments in South Africa 
    Bezuidenhout, Louise; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Southern African Communication Association, 2003-07)
    A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate ...
  • Factors that determine the corporate image of South African banking institutions : an exploratory investigation 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Puth, Gustav (Emerald, 1995)
    The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists ...
  • Factors that determine the corporate image of South African fast food restaurants 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Schreuder, A.N.; Gouverneur, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-03)
    Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery. The main argument pursued in this paper is based on the view ...
  • The objectives set by South African sponsors for sport 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J. (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2003)
    Sport sponsorship expenditure has grown substantially since the early 1990s, largely due to South Africa’s re-admission to international sport and an increase in television coverage of major sporting events. International ...
  • Revisiting the corporate image of South African banking institutions 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Badenhorst, J. (Southern African Communication Association, 2004-07)
    This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking ...
  • There is more to corporate image than meets the eye 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Department of Visual Arts, University of Pretoria, 1994-12)
    Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among ...