Browsing Research Articles (Marketing Management) by Subject "Corporate identity"

Browsing Research Articles (Marketing Management) by Subject "Corporate identity"

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  • Developing a corporate image model 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Faculty of Economic and Management Sciences, University of Pretoria, 1999-09)
    A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues. In this paper the view is explored that corporate identity consists ...
  • An exploratory analysis of the corporate identity of selected national government departments in South Africa 
    Bezuidenhout, Louise; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Southern African Communication Association, 2003-07)
    A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate ...
  • Revisiting the corporate image of South African banking institutions 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Badenhorst, J. (Southern African Communication Association, 2004-07)
    This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking ...
  • There is more to corporate image than meets the eye 
    Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Department of Visual Arts, University of Pretoria, 1994-12)
    Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among ...