Browsing Research Articles (Marketing Management) by Author "Japutra, Arnold"

Now showing items 1-3 of 3

Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour

Mahardika, Harryadin; Thomas, Dominic; Ewing, Michael Thomas; Japutra, Arnold (Elsevier, 2020-05)

Pro-environmental behaviour is a salient concern in contemporary society. However, consumers often overstate their intention to purchase pro-environment products. Prior research has focused on intentions as a predictor of ...
Experience and facilitating conditions as impediments to consumers’ new technology adoption

Mahardika, Harryadin; Thomas, Dominic; Ewing, Michael Thomas; Japutra, Arnold (Routledge, 2019)

The recent proliferation of new technologies and impediments to their adoption has made predicting new technology adoption/use complex and challenging. This paper aims to compare the predictive ability of behavioural ...
Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations – behavioral intentions debate

Mahardika, Harryadin; Thomas, Dominic; Ewing, Michael Thomas; Japutra, Arnold (Routledge, 2019)

Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly ...

Now showing items 1-3 of 3

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