Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations – behavioral intentions debate
Loading...
Date
Authors
Mahardika, Harryadin
Thomas, Dominic
Ewing, Michael Thomas
Japutra, Arnold
Journal Title
Journal ISSN
Volume Title
Publisher
Routledge
Abstract
Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly more difficult to predict consumers’ trial/adoption. Due to its greater temporal stability and potentially superior predictive ability, this article encourages researchers to consider behavioral expectations (BE) ahead of BI. However, this ultimately depends on the antecedents germane to the particular new technology adoption process under examination. Thus, researchers are encouraged to consider the key determinants of BE: experience, perceived behavioral control, facilitating conditions, self-efficacy, attitudes, subjective norms, and availability of information.
Description
Keywords
Behavioral expectation, Behavioral intention, Technology adoption, Temporal stability, Trying
Sustainable Development Goals
Citation
Harryadin Mahardika, Dominic Thomas, Michael Thomas Ewing & ArnoldJaputra (2019) Predicting consumers’ trial/adoption of new technology: revisiting the behavioralexpectations – behavioral intentions debate, The International Review of Retail, Distribution andConsumer Research, 29:1, 99-117, DOI: 10.1080/09593969.2018.1537192.