Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations – behavioral intentions debate

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Date

Authors

Mahardika, Harryadin
Thomas, Dominic
Ewing, Michael Thomas
Japutra, Arnold

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Volume Title

Publisher

Routledge

Abstract

Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly more difficult to predict consumers’ trial/adoption. Due to its greater temporal stability and potentially superior predictive ability, this article encourages researchers to consider behavioral expectations (BE) ahead of BI. However, this ultimately depends on the antecedents germane to the particular new technology adoption process under examination. Thus, researchers are encouraged to consider the key determinants of BE: experience, perceived behavioral control, facilitating conditions, self-efficacy, attitudes, subjective norms, and availability of information.

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Keywords

Behavioral expectation, Behavioral intention, Technology adoption, Temporal stability, Trying

Sustainable Development Goals

Citation

Harryadin Mahardika, Dominic Thomas, Michael Thomas Ewing & ArnoldJaputra (2019) Predicting consumers’ trial/adoption of new technology: revisiting the behavioralexpectations – behavioral intentions debate, The International Review of Retail, Distribution andConsumer Research, 29:1, 99-117, DOI: 10.1080/09593969.2018.1537192.