Browsing Research Articles (Marketing Management) by Issue Date

Browsing Research Articles (Marketing Management) by Issue Date

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  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J. (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2003)
    Sport sponsorship expenditure has grown substantially since the early 1990s, largely due to South Africa’s re-admission to international sport and an increase in television coverage of major sporting events. International ...
  • North, Ernest J.; De Vos, Retha B.; Kotze, Theuns G. (South African Association of Family Ecology and Consumer Sciences, 2003)
    Die doel van hierdie artikel is om die bevindinge van 'n empiriese ondersoek te rapporteer wat uitgevoer is om vroulike verbruikers se aankoopbesluite vir 'n kledingstuk te ontleed wat gebaseer is op die waarde wat hulle ...
  • North, Ernest J.; Kotze, Theuns G.; Stark, O.; De Vos, Retha B. (Faculty of Economic and Management Sciences, University of Pretoria, 2003-03)
    Branding is a key strategic tool used to create awareness, reputation and build the organisation's image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and ...
  • Jordaan, Andre Cillie; Jordaan, Yolanda (Faculty of Economic and Management Sciences, University of Pretoria, 2003-06)
    The world economic system's transformation from a dominantly massproduction model, to a mass-customisation model is seen as creating a demand for personal information on consumers. This has lead many consumers to feel the ...
  • Van Heerden, Gene (European Public Relations Education & Research Association, 2003-07)
    The European Public Relations Education and Research Association (EUPRERA) initiated the European Body of knowledge Project (referred to as EBOK hereafter) in 1998 in order to share ideas on public relations in different ...
  • North, Ernest J. (Southern African Communication Association, 2003-07)
    This paper summarizes the findings of four studies executed from 1983 to 2003 to determine how marketers in South Africa portray children in magazine advertisements. This longitudinal study reports on aspects such as the ...
  • Bezuidenhout, Louise; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Southern African Communication Association, 2003-07)
    A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate ...
  • Van Rooyen, J.; Du Plessis, P.J. (OpenJournals, 2003-10)
    ABSTRACT: The family life cycle theory was used in the research as a tool for segmenting markets and developing marketing strategy. Households are not always family based and can take the form of single households, same ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2003-10)
    This paper aims to stimulate the development of a scientific body of knowledge for sport marketing in Africa. A review of current journals indicates that African academics are not devoting sufficient attention to the ...
  • Kotze, Theuns G.; Prinsloo, Melani; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2003-12)
    Customer management, customer relationship management (CRM) and relationship marketing are currently receiving substantial attention in academia and industry. It may well be asked whether these concepts should be regarded ...
  • Van Heerden, Cornelius Hendrik, 1957-; Kotze, Theuns G.; Bruwer, Johan (Southern African Alliance for Sport Science, Physical Education and Recreation, 2004)
    This paper reports on a study into the relationship between media exposure and sponsor recall relating to an international event, namely the Cricket World Cup 2003 (CWC 2003). The application of sponsorship as a communication ...
  • North, Ernest J.; Enslin, Carla (Unisa Press and Taylor & Francis, 2004)
    For many customers and consumers, the brand 'is the product'. Managers and marketing specialists therefore consider branding as a key strategic tool used to create awareness, reputation and build the organisation's image. ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J. (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2004-03)
    The aim of this paper is to establish a framework that may contribute to African sport manager's understanding of sport sponsorship management and decision-making. In this paper a number of focus areas, that outline the ...
  • Du Plessis, P.J.; Mostert, P.G. (Pierre); North, Ernest J. (Juta, 2004-03)
    This article focuses on the experience of the Internet user with regard to purchasing goods and services. A self-administered survey, hosted on a dedicated website, was used as a data collection method and 1005 responses ...
  • North, Ernest J.; Kotze, Theuns G. (College of Economic and Management Sciences, University of South Africa, 2004-05)
    The primary objective of this study was to investigate the perceptions of patrons regarding the attractiveness of shopping centres in Pretoria. The study was executed in two phases. The aim of phase one was to explore ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Badenhorst, J. (Southern African Communication Association, 2004-07)
    This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking ...
  • Jordaan, Yolanda; Jordaan, Andre Cillie (Southern African Communication Association, 2004-07)
    The world economic system's transformation from a dominant mass-production model to a mass-customisation model is seen to have created a demand for personal information from consumers. This has led to many consumers feeling ...
  • Jordaan, Yolanda; Kotze, Theuns G.; Louw, H. (Association for Professional Managers in South Africa, 2004-09)
    In South Africa, some of the bigger credit issuers operating in the direct marketing environment, specifically non-bank, personal finance companies, have complained that they are not seeing the return-on-investment they ...
  • Van Rheede van Oudtshoorn, G.P.; Hay, D. (South African Association of Research and Development in Higher Education, 2004-12)
    This study focuses on the modal proposition that group work in the context of higher education has the potential to enhance learning among students, but has yet to reach its valid zenith of utility value in didactical ...
  • Jordaan, Yolanda (Psychological Society of South Africa, 2005-06)
    Direct marketing is seen as a growing industry in South Africa. In recent years, socio-economic trends, such as changing social patterns and technological advances, have favoured the development of direct marketing. Marketers ...