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Showing 60 out of a total of 337 results for community: Marketing Management.
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Advertising credibility across media channels : perceptions of Generation Y consumers
Jordaan, Yolanda
;
Ehlers, Lene
;
Grove, J.M.
(
Southern African Communication Association
,
2011-07
)
The effect of personal cultural orientations on consumer decision-making styles through consumer involvement
Unknown author
(
University of Pretoria
,
2017
)
Communication channels in the host community market adopted by Chinese immigrant entrepreneurs
Ndoro, T.T. (Tinashe)
;
Louw, Lynette
;
Kanyangale, MacDonald
(
AOSIS Open Journals
,
2018-09-18
)
Public awareness and concerns relating to the Protection of Personal Information Act
Jordaan, Yolanda
(
African Consortium of Public Administration
,
2015-06
)
Identifying the marketing channels that will attract millennials to national parks
Douglas, Anneli
;
Mostert, P.G. (Pierre)
;
Slabbert, Liandi Magdalena
(
Department of Recreation, Park, and Tourism Sciences at Texas AandM University
,
2019
)
Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study
Steyn, Derik
;
Mostert, P.G. (Pierre)
(
University of Split - Faculty of Economics
,
2022
)
Religious tourism : an analysis of antecedents of the intention to participate In religious festivals
Govender, Kelisha
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Tafadzwa Maziriri, Eugine
;
Ndoro, T.T. (Tinashe)
(
University of Huelva
,
2020
)
A conceptual and empirical validation of the household lifecycle concept in South Africa
Van Rooyen, J.
;
Du Plessis, P.J.
(
OpenJournals
,
2003-10
)
South African consumer attitudes underlying the choice to consume game meat
Kempen, Elizabeth
;
Wassenaar, Anjolize
;
Tobias-Mamina, Rejoice
(
Elsevier
,
2023-07
)
Differences in the usefulness of communication channels, as experienced by gender and ethnic groups during their university selection process
Wiese, Melanie
;
Jordaan, Yolanda
;
Van Heerden, Cornelius Hendrik, 1957-
(
Unisa Press and Taylor & Francis
,
2010-03
)
Constructing a sophistication index as a method of market segmentation of commercial farming businesses in South Africa
Unknown author
(
University of Pretoria
,
2012
)
The determinants of customer co-production and satisfaction in a compliance dependent service
Unknown author
(
University of Pretoria
,
2012
)
Customer retention practices of small, medium and large hotels in South Africa : an exploratory study
Mostert, P.G. (Pierre)
;
Petzer, Daniël Johannes
;
Steyn, T.F.J.
(
Academic Journals
,
2009-04
)
There is more to corporate image than meets the eye
Van Heerden, Neels, 1957-
;
Van Heerden, Cornelius Hendrik, 1957-
(
Department of Visual Arts, University of Pretoria
,
1994-12
)
Constructing a sophistication index as a method of market segmentation of commercial farming businesses in South Africa
Van Zyl, H.J.D. (Hendrik Jacobus Dion)
;
Puth, Gustav
(
Unisa Press
,
2015
)
Buying behaviour of South African internet users
Unknown author
(
University of Pretoria
,
2006-11-02
)
The behavioural intentions of speciality coffee consumers in South Africa
Van der Merwe, Kelsey
;
Maree, Tania
(
Wiley
,
2016-07
)
The use of conjoint analysis to determine consumer buying preferences : a literature review
North, Ernest J.
;
De Vos, Retha B.
(
South African Association of Family Ecology and Consumer Sciences
,
2002
)
Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations – behavioral intentions debate
Mahardika, Harryadin
;
Thomas, Dominic
;
Ewing, Michael Thomas
;
Japutra, Arnold
(
Routledge
,
2019
)
The power of branding : revisiting an "Old Friend"
North, Ernest J.
;
Kotze, Theuns G.
;
Stark, O.
;
De Vos, Retha B.
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2003-03
)
Getting young adults back to church : a marketing approach
Van der Merwe, Michelle Caroline
;
Grobler, Anske F.
;
Strasheim, Arien
;
Orton, Lizre
(
AOSIS Open Journals
,
2013-04-04
)
A comparison between switching intention and switching behaviour in the South African mobile telecommunication industry
Unknown author
(
University of Pretoria
,
2015
)
A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie
;
Martinez-Climent, Carla
;
Botella-Carrubi, Dolores
(
Elsevier
,
2020-03
)
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
(
Elsevier
,
2022-07
)
Information search, alternatives evaluation, and coping mechanisms of functionally illiterate consumers in retail settings : a developing economy context
Mhlanga, Sisa
;
Kotze, Theuns G.
(
Routledge
,
2014-05
)
The drivers of customer satisfaction in interactions with virtual agents : evidence from South Africa
Dhavraj, Kival
;
Ndoro, T.T. (Tinashe)
(
Redfame Publishing
,
2023-12
)
Perceived price and service quality as mediators between price fairness and perceived value in business banking relationships : a micro-enterprise perspective
Zietsman, Mariette Louise
;
Mostert, P.G. (Pierre)
;
Svensson, Göran
(
Emerald
,
2019
)
The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short-term insurance industry
Mackay, N.
;
Mostert, P.G. (Pierre)
;
Petzer, Daniël Johannes
(
Unisa Press
,
2015
)
Through the looking-glass : exploring the wonderland of 'other' female portrayals in advertising
Maree, Tania
(
Routledge
,
2014-06
)
Dynamite in small packages : the engaged elite as an Facebook emerging niche market
Wiese, Melanie
;
Van Heerden, Gene
;
Maree, Tania
(
International Center for Information Technology and Development
,
2017-01
)
The relationship between eService quality, eValue, eSatisfaction and eLoyalty in online tourism portals
Wood, K.
;
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
(
Juta
,
2007-09
)
Customer perceptions of the attractiveness of shopping centres in Pretoria
North, Ernest J.
;
Kotze, Theuns G.
(
College of Economic and Management Sciences, University of South Africa
,
2004-05
)
Motivation and behaviour of serious leisure participants : the case of the Comrades Marathon
Fairer-Wessels, Felicite A.
(
Southern African Alliance for Sport Science, Physical Education and Recreation
,
2013
)
Black middle class township shoppers : a shopper typology
Mashaba, Nontuthuzelo
;
Wiese, Melanie
(
Routledge
,
2016-01
)
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
(
Routledge
,
2020-04
)
The role of higher education and industry in supporting career goals and decision making
Jordaan, Yolanda
(
IP Publishing
,
2009-10
)
Informing craft producers in South Africa : improving visibility and product availability through market communication
Makhitha, K.M. (Khathutshelo Mercy)
;
Wiese, Melanie
;
Van Heerden, Gene
(
Southern African Communication Association
,
2014-12
)
Modelling the uptake of visitor research in protected area visitor management
Unknown author
(
University of Pretoria
,
2020
)
Factors that predict attitudinal grouping towards SMS advertising
Humbani, Michael
;
Jordaan, Yolanda
(
International Journal of Interactive Mobile Technologies
,
2018
)
An investigation on mobile banking and co-creation services adoption intention in South Africa
Venter de Villiers, Marike
;
Chuchu, Tinashe
;
Chavarika, Gugu Valerie
(
International Association of Online Engineering
,
2020
)
The role of price sensitivity and pricing in the demand for accommodation of local visitors to the Kruger National Park
Unknown author
(
University of Pretoria
,
1999
)
Content analysis of roles portrayed by women in advertisements in selected South African media
Unknown author
(
University of Pretoria
,
2011-06-07
)
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
(
Inderscience
,
2021-02
)
Tourism and rural community development in Namibia : policy issues review
Kavita, Erling
;
Saarinen, Jarkko
(
Geographical Society of Finland
,
2016
)
Parents and television advertisements as consumer socialisation agents for adolescents : an exploratory study
North, Ernest J.
;
Kotze, Theuns G.
(
South African Association of Family Ecology and Consumer Sciences
,
2001
)
Modelling fashion clothing involvement among gay consumers in South Africa
Madinga, Nkosivile Welcome
;
Maziriri, Eugine Tafadzwa
;
Dondolo, Bongazana Hilda
;
Chuchu, Tinashe
(
Taylor and Francis
,
2020
)
Relationship intention and relationship quality as predictors of clothing retail customers' loyalty
Kuhn, Stefanie
;
Mostert, P.G. (Pierre)
(
Routledge
,
2018
)
The variety of governance structures beyond market and hierarchy
Ebers, Mark
;
Oerlemans, Leon A.G.
(
Sage
,
2016-09
)
Hitting the right (memorable experience) notes : a typology of performers at the world choir games
Du Preez, Elizabeth Ann
;
Kruger, Martinette
(
Cognizant Communication Corporation
,
2022
)
A review of the impact of consumerism, recycling and pollution : evidence from Southeast Asia : 1999 to 2019
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
;
Mototo, Lebogang
(
ASERS Publishing
,
2020-04
)
The impact of mobile banking on the adoption of banking products and services in South Africa, using the technology acceptance model
Koenaite, Moshele
;
Chuchu, Tinashe
;
Venter de Villiers, Marike
(
Academy of Business and Retail Management
,
2019-04
)
Trustworthiness of product review blogs : a source trustworthiness scale validation
Ghazisaeedi, Mehdi
;
Steyn, Peter G.
;
Van Heerden, Gene
(
Academic Journals
,
2012-06-27
)
Group work in higher education : a mismanaged evil or a potential good?
Van Rheede van Oudtshoorn, G.P.
;
Hay, D.
(
South African Association of Research and Development in Higher Education
,
2004-12
)
Potential donors' gender and prosocial behaviour : a brand anthropomorphism lens
Verbeek, Jade
;
Van der Westhuizen, Liezl-Marie
;
Wiese, Melanie
(
Policy Press
,
2024
)
The influence of cell phone users' relationship intentions on expectations and perceptions of service recovery
Kruger, Liezl-Marie
;
Mostert, P.G. (Pierre)
(
Association for Professional Managers in South Africa
,
2015
)
The effect of perceived risk on value and adoption of proximity mobile payments
Barnard, Zumae
;
Humbani, Michael
(
Unisa Press
,
2021
)
Consumer perceptions of displayed product attributes in advertising
Unknown author
(
University of Pretoria
,
2009-08-20
)
The role of alternative brand contact planning in the South African marketing and communication industry
Unknown author
(
University of Pretoria
,
2005-07-08
)
The role of exhibitions in the marketing mix in South Africa
McCoy, S.
;
Du Plessis, P.J.
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2000-09
)
Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences : sojourners in America
Vredeveld, Anna J.
;
Coulter, Robin A.
(
Springer
,
2019-03
)
Now showing items 181-240 of 337
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Mostert, P.G. (Pierre) (47)
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Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
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