Consumer perceptions of displayed product attributes in advertising
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Consumer perceptions of displayed product attributes in advertising
Mostert, P.G. (Pierre)
URI:
http://hdl.handle.net/2263/27411
Date:
2009-08-20
Abstract:
Please read the abstract (Synopsis) in the section 00front of this document
Description:
Dissertation (MCom)--University of Pretoria, 2009.
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This item appears in the following Collection(s)
Theses and Dissertations (Marketing Management)
56
Theses and Dissertations (University of Pretoria)
21866
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