Consumer perceptions of displayed product attributes in advertising

Thumbnail Image

Files

00front.pdf (486.05 KB)
01chapter1.pdf (558.4 KB)
02chapter2.pdf (4.56 MB)
03chapter3.pdf (2.83 MB)
04chapter4.pdf (876.69 KB)

Date

2009-08-20

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

University of Pretoria

Abstract

Please read the abstract (Synopsis) in the section 00front of this document

Description

Dissertation (MCom)--University of Pretoria, 2009.

Keywords

Advertising, Consumer perception, Product attributes, Consumers decision-making, UCTD

Sustainable Development Goals

Citation

Mostert, P( 2009-08-20, Consumer perceptions of displayed product attributes in advertising, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/27411>

URI

http://hdl.handle.net/2263/27411

Collections

Theses and Dissertations (University of Pretoria)
Theses and Dissertations (Marketing Management)
Full item page