Consumer perceptions of displayed product attributes in advertising

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Publisher

University of Pretoria

Abstract

Please read the abstract (Synopsis) in the section 00front of this document

Description

Dissertation (MCom)--University of Pretoria, 2009.

Keywords

Advertising, Consumer perception, Product attributes, Consumers decision-making, UCTD

Sustainable Development Goals

Citation

Mostert, P( 2009-08-20, Consumer perceptions of displayed product attributes in advertising, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/27411>