Consumer perceptions of displayed product attributes in advertising
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Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Pretoria
Abstract
Please read the abstract (Synopsis) in the section 00front of this document
Description
Dissertation (MCom)--University of Pretoria, 2009.
Keywords
Advertising, Consumer perception, Product attributes, Consumers decision-making, UCTD
Sustainable Development Goals
Citation
Mostert, P( 2009-08-20, Consumer perceptions of displayed product attributes in advertising, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/27411>