Consumer perceptions of displayed product attributes in advertising

dc.contributor.advisorPuth, Gustav
dc.contributor.postgraduateMostert, P.G. (Pierre)en
dc.date.accessioned2013-09-07T11:28:59Z
dc.date.available2009-08-20en
dc.date.available2013-09-07T11:28:59Z
dc.date.created1996-01-15en
dc.date.issued2009-08-20en
dc.date.submitted2009-08-20en
dc.descriptionDissertation (MCom)--University of Pretoria, 2009.en
dc.description.abstractPlease read the abstract (Synopsis) in the section 00front of this documenten
dc.description.availabilityUnrestricteden
dc.description.degreeMCom
dc.description.departmentMarketing Managementen
dc.identifier.citationMostert, P( 2009-08-20, Consumer perceptions of displayed product attributes in advertising, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/27411> en
dc.identifier.otherH243/then
dc.identifier.upetdurlhttp://upetd.up.ac.za/thesis/available/etd-08202009-133937/en
dc.identifier.urihttp://hdl.handle.net/2263/27411
dc.language.isoen
dc.publisherUniversity of Pretoriaen_ZA
dc.rights© 1996, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoriaen
dc.subjectAdvertisingen
dc.subjectConsumer perceptionen
dc.subjectProduct attributesen
dc.subjectConsumers decision-makingen
dc.subjectUCTDen_US
dc.titleConsumer perceptions of displayed product attributes in advertisingen
dc.typeDissertationen

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