Consumer perceptions of displayed product attributes in advertising

Consumer perceptions of displayed product attributes in advertising

dc.contributor.advisor	Puth, Gustav
dc.contributor.postgraduate	Mostert, P.G. (Pierre)	en
dc.date.accessioned	2013-09-07T11:28:59Z
dc.date.available	2009-08-20	en
dc.date.available	2013-09-07T11:28:59Z
dc.date.created	1996-01-15	en
dc.date.issued	2009-08-20	en
dc.date.submitted	2009-08-20	en
dc.description	Dissertation (MCom)--University of Pretoria, 2009.	en
dc.description.abstract	Please read the abstract (Synopsis) in the section 00front of this document	en
dc.description.availability	Unrestricted	en
dc.description.degree	MCom
dc.description.department	Marketing Management	en
dc.identifier.citation	Mostert, P( 2009-08-20, Consumer perceptions of displayed product attributes in advertising, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/27411>	en
dc.identifier.other	H243/th	en
dc.identifier.upetdurl	http://upetd.up.ac.za/thesis/available/etd-08202009-133937/	en
dc.identifier.uri	http://hdl.handle.net/2263/27411
dc.language.iso		en
dc.publisher	University of Pretoria	en_ZA
dc.rights	© 1996, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria	en
dc.subject	Advertising	en
dc.subject	Consumer perception	en
dc.subject	Product attributes	en
dc.subject	Consumers decision-making	en
dc.subject	UCTD	en_US
dc.title	Consumer perceptions of displayed product attributes in advertising	en
dc.type	Dissertation	en