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Showing 20 out of a total of 336 results for community: Marketing Management.
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The influence of relationship intention and population group on South African cell phone users’ positive attitude towards complaining
Kruger, Liezl-Marie
;
Mostert, P.G. (Pierre)
(
Unisa Press
,
2016
)
How user-generated content advertising influences consumer attitudes, trust and purchase intention of products and services
Demba, Diana
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
University of Johannesburg
,
2019-07
)
Factors that determine the corporate image of South African banking institutions : an exploratory investigation
Van Heerden, Neels, 1957-
;
Van Heerden, Cornelius Hendrik, 1957-
;
Puth, Gustav
(
Emerald
,
1995
)
Trail accreditation as a mechanism to enhance hikers’ confidence during decision making
Slabbert, Liandi Magdalena
;
Du Preez, Elizabeth Ann
(
Tourism Review International
,
2017
)
Cybershopping : concerns of the South African consumer
North, Ernest J.
;
Mostert, P.G. (Pierre)
;
Du Plessis, P.J.
(
South African Association of Family Ecology and Consumer Sciences
,
2003
)
Advertising credibility across media channels : perceptions of Generation Y consumers
Jordaan, Yolanda
;
Ehlers, Lene
;
Grove, J.M.
(
Southern African Communication Association
,
2011-07
)
Female role portrayal in South African magazine advertisements
Lauer, Juanne De Wet
(
Southern African Communication Association
,
2013-07
)
Brand loyalty : exploring self-brand connection and brand experience
Van der Westhuizen, Liezl-Marie
(
Emerald
,
2018
)
Consumer socialization agents for young children : an exploratory study
North, Ernest J.
;
Poggio, Brenda
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2001-06
)
Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort
Maziriri, E.T.
;
Chuchu, Tinashe
;
Madinga, N.W.
(
MC Cant
,
2019
)
A conceptual and empirical validation of the household lifecycle concept in South Africa
Van Rooyen, J.
;
Du Plessis, P.J.
(
OpenJournals
,
2003-10
)
Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations – behavioral intentions debate
Mahardika, Harryadin
;
Thomas, Dominic
;
Ewing, Michael Thomas
;
Japutra, Arnold
(
Routledge
,
2019
)
An analysis of local tourists’ perceptions towards attraction sites in Cape Town, South Africa
Govender, Kamantha
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
;
Nascimento Cunha, Maria
(
Department of Recreation, Park, and Tourism Sciences at Texas AandM University
,
2020-11
)
Experience and facilitating conditions as impediments to consumers’ new technology adoption
Mahardika, Harryadin
;
Thomas, Dominic
;
Ewing, Michael Thomas
;
Japutra, Arnold
(
Routledge
,
2019
)
Competitive marketing strategies of selected hotels in South Africa : an exploratory study
Petzer, Daniël Johannes
;
Steyn, T.F.J.
;
Mostert, P.G. (Pierre)
(
College of Economic and Management Sciences, University of South Africa
,
2008
)
The effect of service failure and recovery on airline-passenger relationships : a comparison between South African and United States airline passengers
Steyn, T.F.J.
;
Mostert, P.G. (Pierre)
;
De Meyer, C.F.
;
Van Rensburg, L.R.J.
(
North American Business Press
,
2011
)
An application of internal marketing for sustainable competitive advantage in Johannesburg construction firms
Gwinji, Wedzerai Andrew
;
Chiliya, Norman
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
Adonis and Abbey Publishers
,
2020-03
)
Internal service quality enhancement for external appeal : a South African perspective
Fletcher, M.
(
Faculty of Economic and Management Sciences, University of Pretoria
,
1999-03
)
Data on the relationship between traveller perceived value and traveller intention to revisit a destination
Chuchu, Tinashe
(
Elsevier
,
2019
)
The marketing of an unsought service through an unobtrusive medium : a content analysis of the websites of members of the National Funeral Directors Association of South Africa
Coetzee, C.A. (Cerneels)
;
Maree, Tania
;
Van Heerden, Cornelius Hendrik, 1957-
(
Southern African Communication Association
,
2014-07
)
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Author
Mostert, P.G. (Pierre) (47)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (34)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
Ndoro, T.T. (Tinashe) (18)
Petzer, Daniël Johannes (17)
Kotze, Theuns G. (15)
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UCTD (54)
South Africa (SA) (25)
Marketing (24)
Relationship marketing (16)
Relationship intention (15)
Advertising (13)
Facebook (13)
Social media (11)
Consumers (10)
Customer satisfaction (10)
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2020 - 2024 (78)
2010 - 2019 (156)
2000 - 2009 (93)
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