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Showing 20 out of a total of 337 results for community: Marketing Management.
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Young adult consumers' media usage and online purchase likelihood
Jordaan, Yolanda
;
Ehlers, Lene
(
South African Association of Family Ecology and Consumer Sciences
,
2009
)
Revisiting the corporate image of South African banking institutions
Van Heerden, Neels, 1957-
;
Van Heerden, Cornelius Hendrik, 1957-
;
Badenhorst, J.
(
Southern African Communication Association
,
2004-07
)
South African consumers' information privacy concerns : an investigation in a commercial environment
Unknown author
(
University of Pretoria
,
2007-08-20
)
Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period
Munday, Monique
;
Humbani, Michael
(
Taylor and Francis
,
2024
)
Linkedin users' self-brand congruence, attitudes and social media use integration
Maree, Tania
(
Routledge
,
2017
)
Building brands through alternative brand contact communications
North, Ernest J.
;
Enslin, Carla
(
Unisa Press and Taylor & Francis
,
2004
)
Product, services and technology review blogs : a proposed model to explain consumer scepticism
Van Heerden, Gene
(
Southern African Communication Association
,
2010-12
)
Patients’ experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
(
Emerald
,
2022-03
)
Empirical testing of a customer relationship management model in consumer Internet services
Unknown author
(
University of Pretoria
,
2007-12-05
)
The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas
;
Ewing, Michael Thomas
;
Tamaddoni, Ali
(
World Advertising Research Center
,
2020-03
)
An experimental investigation of the relative effects of different forms of endorsement on brand trust
Unknown author
(
University of Pretoria
,
2010-07-23
)
Information privacy concerns of different South African socio-demographic groups
Jordaan, Yolanda
(
College of Economic and Management Sciences, University of South Africa
,
2007-08
)
Sport sponsorship in South Africa : objectives should reach beyond media coverage and brand awareness
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
(
Africa Association for Health, Physical Education, Recreation, Sport and Dance
,
2005-09
)
Exploring technology readiness for mobile payment app users
Wiese, Melanie
;
Humbani, Michael
(
Routledge
,
2020
)
The role played by gender, household income and age in factors contributing to consumers’ attitudes towards short message service advertisements
Humbani, Michael
;
Jordaan, Yolanda
(
Southern African Communication Association
,
2015-07
)
The impact of the brand identity strategy of a consumer product on consumer perceptions
Unknown author
(
University of Pretoria
,
2008-10-16
)
The role of ethnicity in the higher education institution selection process
Jordaan, Yolanda
;
Wiese, Melanie
(
Unisa Press
,
2010-07
)
A validation of META-RELQUAL under South African micro-enterprise banking customers
Mostert, P.G. (Pierre)
;
Zietsman, Mariette Louise
;
Svensson, Göran
(
Inderscience
,
2019-08
)
From selected multi-sensory dimensions to positive word of mouth : data on what really drives generation z consumers to be attached to quick service restaurants in Bloemfontein, South Africa?
Maziriri, Eugine Tafadzwa
;
Rukuni, Tarisai Fritz
;
Chuchu, Tinashe
(
Elsevier
,
2020-10
)
An exploratory analysis of the corporate identity of selected national government departments in South Africa
Bezuidenhout, Louise
;
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
(
Southern African Communication Association
,
2003-07
)
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