Empirical testing of a customer relationship management model in consumer Internet services

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00front.pdf (2.09 MB)
01chapter1.pdf (4.56 MB)
02chapter2.pdf (6.08 MB)
03chapter3.pdf (3.81 MB)
04chapter4.pdf (2.89 MB)

Date

2007-12-05

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Publisher

University of Pretoria

Abstract

Please read the abstract (Synopsis) in the section, 00front of this document

Description

Dissertation (MCom)--University of Pretoria, 2007.

Keywords

Internet marketing, Customer relations management, UCTD

Sustainable Development Goals

Citation

Prinsloo, M 2007-12-05, Empirical testing of a customer relationship management model in consumer Internet services, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/30112>

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http://hdl.handle.net/2263/30112

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Theses and Dissertations (University of Pretoria)
Theses and Dissertations (Marketing Management)
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