dc.contributor.author |
Chuchu, Tinashe
|
|
dc.contributor.author |
Chiliya, Norman
|
|
dc.contributor.author |
Chinomona, Richard
|
|
dc.date.accessioned |
2019-08-26T15:05:34Z |
|
dc.date.available |
2019-08-26T15:05:34Z |
|
dc.date.issued |
2019 |
|
dc.description.abstract |
Destination image is widely accepted as an important aspect of successful tourism development and marketing of destinations. This research, therefore, seeks to investigate how experiences at a South African international airport influence travellers' image of South Africa as a tourist destination and their willingness to revisit the country. The study adopted the positivist philosophy, where it was quantitative nature. Participants were randomly selected through convenience sampling on-site at the airport. Findings of the study revealed that cognitive destination image, affective destination image, and conative destination image all have a direct and positive influence on a tourist's intention to revisit a destination. The main contribution of the study was that cognitive destination image (pre-conceived ideas about a destination) had the most influence on a traveller's intention to revisit that destination. This implies that tourism organisations and airport management companies in South Africa have to focus more on marketing the country as a travel destination in the home countries of those travellers before they visit South Africa. |
en_ZA |
dc.description.department |
Marketing Management |
en_ZA |
dc.description.librarian |
hj2019 |
en_ZA |
dc.description.uri |
https://ertr.tamu.edu |
en_ZA |
dc.identifier.citation |
Chuchu, T., Chiliya, N. & Chinomona, R. (2019). Investigating the Impact of Destination Image on Travellers’ Intention to Revisit South Africa: A Case of International Tourists. e-Review of Tourism Research (16)6, 567-587. |
en_ZA |
dc.identifier.issn |
1941-5842 |
|
dc.identifier.uri |
http://hdl.handle.net/2263/71213 |
|
dc.language.iso |
en |
en_ZA |
dc.publisher |
Department of Recreation, Park, and Tourism Sciences at Texas A&M University |
en_ZA |
dc.rights |
Department of Recreation, Park, and Tourism Sciences at Texas A&M University |
en_ZA |
dc.subject |
Destination |
en_ZA |
dc.subject |
Image |
en_ZA |
dc.subject |
Marketing |
en_ZA |
dc.subject |
Tourism |
en_ZA |
dc.subject |
Revisit intention |
en_ZA |
dc.subject |
South Africa (SA) |
en_ZA |
dc.title |
Investigating the impact of destination image on travellers’ intention to revisit South Africa : a case of international tourists |
en_ZA |
dc.type |
Article |
en_ZA |