Search
Login
UPSpace Home
→
Economic and Management Sciences
→
Marketing Management
→
Research Articles (Marketing Management)
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Add filters
Filters
Use filters to refine the search results.
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 10 out of a total of 277 results for collection: Research Articles (Marketing Management).
(0.012 seconds)
Now showing items 1-10 of 277
1
2
3
4
. . .
28
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
A cashless society for all : determining consumers’ readiness to adopt mobile payment services
Humbani, Michael
;
Wiese, Melanie
(
Routledge
,
2018
)
A classification framework for out-of-home advertising media in South Africa
Roux, Therese
;
Van der Waldt, De la Rey
;
Ehlers, Lene
(
Routledge
,
2013-09-20
)
A comparative study of customer-based brand equity across selected South African hotels
Nel, J.D.W.
;
North, Ernest J.
;
Myburg, T.
;
Hern, L.
(
Juta
,
2009-05
)
A conceptual and empirical validation of the household lifecycle concept in South Africa
Van Rooyen, J.
;
Du Plessis, P.J.
(
OpenJournals
,
2003-10
)
A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
Steyn, Peter
;
Pitt, Leyland F.
;
Strasheim, Arien
;
Boshoff, Christo
;
Abratt, Russell
(
Elsevier
,
2010
)
A decade of entrepreneurship education in South Africa
North, Ernest J.
(
Education Association of South Africa (EASA)
,
2002-05
)
A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie
;
Martinez-Climent, Carla
;
Botella-Carrubi, Dolores
(
Elsevier
,
2020-03
)
A market-oriented approach to responsibly managing information privacy concerns in direct marketing
Dolnicar, S.
;
Jordaan, Yolanda
(
M.E. Sharpe
,
2007
)
A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution
Wiese, Melanie
;
Van Heerden, Cornelius Hendrik, 1957-
;
Jordaan, Yolanda
;
North, Ernest J.
(
College of Economic and Management Sciences, University of South Africa
,
2009-04
)
A multidimensional approach to the outcomes of perceived value in business relationships
Zietsman, Mariette Louise
;
Mostert, P.G. (Pierre)
;
Svensson, Göran
(
Emerald
,
2020-08
)
Now showing items 1-10 of 277
1
2
3
4
. . .
28
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of UPSpace
Communities & Collections
Issue Date
Authors
Titles
Subjects
Supervisor
UP Author
UP Postgraduate
Type
This Collection
Issue Date
Authors
Titles
Subjects
Supervisor
UP Author
UP Postgraduate
Type
My Account
Login
Register
UPSpace Workspace
Discover
Author
Mostert, P.G. (Pierre) (47)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (33)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
Ndoro, T.T. (Tinashe) (18)
Petzer, Daniël Johannes (17)
Kotze, Theuns G. (15)
... View More
Subject
South Africa (SA) (23)
Marketing (21)
Relationship marketing (16)
Relationship intention (15)
Facebook (13)
Advertising (12)
Social media (10)
Consumers (9)
Customer satisfaction (9)
Students (9)
... View More
Date Issued
2020 - 2024 (72)
2010 - 2019 (126)
2000 - 2009 (74)
1994 - 1999 (5)
Has File(s)
true (277)