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Showing 10 out of a total of 277 results for collection: Research Articles (Marketing Management).
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Impact of planned power outages (load shedding) on consumers in developing countries : evidence from South Africa
Wiese, Melanie
;
Van der Westhuizen, Liezl-Marie
(
Elsevier
,
2024-04
)
The antecedents and outcomes of micro-enterprise business banking customers’ relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, P.G. (Pierre)
;
Ndoro, T.T. (Tinashe)
;
Svensson, Goran
;
Chuchu, Tinashe
(
Routledge
,
2024
)
Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period
Munday, Monique
;
Humbani, Michael
(
Taylor and Francis
,
2024
)
Southern Africa's post-COVID-19 tourism industry recovery plans : reality or rhetoric?
Ilo, Sylvester O.
;
Das, Sonali
;
Bello, Felix G.
(
Routledge
,
2024
)
Potential donors' gender and prosocial behaviour : a brand anthropomorphism lens
Verbeek, Jade
;
Van der Westhuizen, Liezl-Marie
;
Wiese, Melanie
(
Policy Press
,
2024
)
Omni-channel shopping experiences–to share or not to share?
Wiese, Melanie
(
Taylor and Francis
,
2024
)
The drivers of customer satisfaction in interactions with virtual agents : evidence from South Africa
Dhavraj, Kival
;
Ndoro, T.T. (Tinashe)
(
Redfame Publishing
,
2023-12
)
Towards equitable evaluation through the use of the African evaluation principles
Sibanda, Adeline
;
Sibanda, Tanaka D.
;
Sibanda, Tariro N.
(
AOSIS
,
2023-11-08
)
Anti-consumption : investigating the role of socio-psychological factors in motivating customers to help other customers not to shop
Petzer, Daniël Johannes
;
Van Tonder, Estelle
;
Fullerton, Sam
(
AOSIS
,
2023-11-03
)
The central role of consumer–brand engagement in product and service brand contexts
Ndhlovu, Thinkwell
;
Maree, Tania
(
Springer
,
2023-08
)
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Author
Mostert, P.G. (Pierre) (47)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (33)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
Ndoro, T.T. (Tinashe) (18)
Petzer, Daniël Johannes (17)
Kotze, Theuns G. (15)
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South Africa (SA) (23)
Marketing (21)
Relationship marketing (16)
Relationship intention (15)
Facebook (13)
Advertising (12)
Social media (10)
Consumers (9)
Customer satisfaction (9)
Students (9)
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2020 - 2024 (72)
2010 - 2019 (126)
2000 - 2009 (74)
1994 - 1999 (5)
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