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Showing 10 out of a total of 20 results for collection: Research Articles (Marketing Management).
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Building brands through alternative brand contact communications
North, Ernest J.
;
Enslin, Carla
(
Unisa Press and Taylor & Francis
,
2004
)
The roles portrayed by children in South African magazine advertising : a longitudinal study
North, Ernest J.
(
Southern African Communication Association
,
2003-07
)
Parents and television advertisements as consumer socialisation agents for adolescents : an exploratory study
North, Ernest J.
;
Kotze, Theuns G.
(
South African Association of Family Ecology and Consumer Sciences
,
2001
)
Customer perceptions of the attractiveness of shopping centres in Pretoria
North, Ernest J.
;
Kotze, Theuns G.
(
College of Economic and Management Sciences, University of South Africa
,
2004-05
)
The use of conjoint analysis to determine consumer buying preferences : a literature review
North, Ernest J.
;
De Vos, Retha B.
(
South African Association of Family Ecology and Consumer Sciences
,
2002
)
The influence of background music on patrons in a South African coffee shop setting : an exploratory study
North, Ernest J.
;
Croeser, V.
(
Juta
,
2006-06
)
Cybershopping : concerns of the South African consumer
North, Ernest J.
;
Mostert, P.G. (Pierre)
;
Du Plessis, P.J.
(
South African Association of Family Ecology and Consumer Sciences
,
2003
)
Consumer socialization agents for young children : an exploratory study
North, Ernest J.
;
Poggio, Brenda
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2001-06
)
The role of parent–child communication styles and gender on family buying decisions : an exploratory study
North, Ernest J.
;
Birkenbach, T.
;
Slimmon, K.
(
College of Economic and Management Sciences, University of South Africa
,
2007-08
)
The power of branding : revisiting an "Old Friend"
North, Ernest J.
;
Kotze, Theuns G.
;
Stark, O.
;
De Vos, Retha B.
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2003-03
)
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Author
North, Ernest J. (20)
Kotze, Theuns G. (5)
De Vos, Retha B. (3)
Du Plessis, P.J. (2)
Enslin, Carla (2)
Jordaan, Yolanda (2)
Mostert, P.G. (Pierre) (2)
Birkenbach, T. (1)
Breytenbach, A. (1)
Croeser, V. (1)
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Subject
Marketing (7)
Consumer behaviour (3)
Advertising (2)
Advertising, Magazine -- South Africa (2)
Branding (2)
Brands (2)
Children (2)
Children in advertising (2)
Consumer behavior (2)
Consumer behavior -- South Africa (2)
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2010 - 2012 (2)
2000 - 2009 (18)
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