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Showing 10 out of a total of 13 results for collection: Research Articles (Marketing Management).
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Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
(
Inderscience
,
2021-02
)
Beyond the “like” : customer engagement of brand fans on Facebook
Maree, Tania
;
Van Heerden, Gene
(
Emerald
,
2021-02
)
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
(
Routledge
,
2020-04
)
A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie
;
Martinez-Climent, Carla
;
Botella-Carrubi, Dolores
(
Elsevier
,
2020-03
)
Friends with benefits : can firms benefit from consumers’ sense of community in brand Facebook pages?
Wiese, Melanie
;
Akareem, Husain Salilul
(
Emerald
,
2019-10
)
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, Munyaradzi
;
Maree, Tania
(
Inderscience
,
2019-10
)
Facebook communication and marketing influence on decision-making and choice of university student representatives : a student’s perspective
Chininga, Tapiwa
;
Rungani, Ellen
;
Chiliya, Norman
;
Chuchu, Tinashe
(
SNSPA - Facultatea de Comunicare și Relații Publice
,
2019-07
)
Segmenting brands' social network site (Sns) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
;
Cuneo, Andres
;
Fazal-E-Hasan, Syed
(
Routledge
,
2019
)
The theory of planned behaviour and user engagement applied to Facebook advertising
Sanne, P.N.C. (Petra)
;
Wiese, Melanie
(
AOSIS Open Journals
,
2018-06-05
)
Online privacy-related predictors of Facebook usage intensity
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2017-05
)
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Wiese, Melanie (7)
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Akareem, Husain Salilul (2)
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Facebook (13)
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Advertising (2)
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Marketing (2)
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South Africa (SA) (2)
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