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Showing 10 out of a total of 39 results for collection: Research Articles (Marketing Management).
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The role of perceived value of information disclosure on gaming motives and mobile game play
Jordaan, Yolanda
;
Humbani, Michael
(
AOSIS
,
2023-07-05
)
Profiling South African female consumers’ involvement in skincare and colour cosmetics
Stiehler, B.E. (Beate)
;
Jordaan, Yolanda
(
MC Cant
,
2019
)
The relationship between individual-level culture and consumer decision-making styles through consumer involvement
Isaacson, Jeffrey Ian
;
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2018-03
)
Factors that predict attitudinal grouping towards SMS advertising
Humbani, Michael
;
Jordaan, Yolanda
(
International Journal of Interactive Mobile Technologies
,
2018
)
Online privacy-related predictors of Facebook usage intensity
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2017-05
)
The role of demographics and Facebook activities in users' concerns about online privacy
Jordaan, Yolanda
;
Ndhlovu, Thinkwell
(
Better Advances Press
,
2017
)
Rainbow nation, rainbow advertising? Racial diversity of female portrayals in South African television commercials
Maree, Tania
;
Jordaan, Yolanda
(
IFE Center for Psychological Studies
,
2016
)
The role played by gender, household income and age in factors contributing to consumers’ attitudes towards short message service advertisements
Humbani, Michael
;
Jordaan, Yolanda
(
Southern African Communication Association
,
2015-07
)
Public awareness and concerns relating to the Protection of Personal Information Act
Jordaan, Yolanda
(
African Consortium of Public Administration
,
2015-06
)
A second-best solution to higher education challenges
Jordaan, Yolanda
;
Van Heerden, Gene
;
Jordaan, Andre Cillie
(
Unisa Press
,
2014
)
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Author
Jordaan, Yolanda (39)
Wiese, Melanie (7)
Jordaan, Andre Cillie (6)
Van Heerden, Cornelius Hendrik, 1957- (5)
Humbani, Michael (3)
Van Heerden, Gene (3)
Ehlers, Lene (2)
North, Ernest J. (2)
Van Heerden, Neels, 1957- (2)
Amade, Karim (1)
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Direct marketing (5)
Direct marketing -- South Africa (5)
Information privacy (5)
Personal information (5)
Marketing (4)
Privacy (4)
College choice -- South Africa (3)
Communication (3)
Consumer behavior -- South Africa (3)
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