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Showing 20 out of a total of 39 results for collection: Research Articles (Marketing Management).
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The role played by gender, household income and age in factors contributing to consumers’ attitudes towards short message service advertisements
Humbani, Michael
;
Jordaan, Yolanda
(
Southern African Communication Association
,
2015-07
)
Content analysis of published articles in the South African Journal of Economic and Management Sciences
Jordaan, Yolanda
;
Wiese, Melanie
;
Amade, Karim
;
De Clercq, Ermi
(
Department of Economics, University of Pretoria
,
2013
)
Communicating the protection of information privacy
Jordaan, Yolanda
;
Jordaan, Andre Cillie
(
Southern African Communication Association
,
2004-07
)
Information privacy concerns of different South African socio-demographic groups
Jordaan, Yolanda
(
College of Economic and Management Sciences, University of South Africa
,
2007-08
)
Young adult consumers' media usage and online purchase likelihood
Jordaan, Yolanda
;
Ehlers, Lene
(
South African Association of Family Ecology and Consumer Sciences
,
2009
)
The role of demographics in students’ selection of higher education institutions
Wiese, Melanie
;
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
;
Jordaan, Yolanda
(
University of Johannesburg, Department of Business Management
,
2010
)
Ethnic group differences regarding choice factor importance in public higher education institution selection
Wiese, Melanie
;
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
;
Jordaan, Yolanda
(
Academic Journals
,
2010-07
)
Online privacy-related predictors of Facebook usage intensity
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2017-05
)
The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium
Jordaan, Yolanda
;
Kourantas, Stamatia
(
Southern African Communication Association
,
2001-07
)
The role of ethnicity in the higher education institution selection process
Jordaan, Yolanda
;
Wiese, Melanie
(
Unisa Press
,
2010-07
)
Factors that predict attitudinal grouping towards SMS advertising
Humbani, Michael
;
Jordaan, Yolanda
(
International Journal of Interactive Mobile Technologies
,
2018
)
The role of higher education and industry in supporting career goals and decision making
Jordaan, Yolanda
(
IP Publishing
,
2009-10
)
Privacy concerns and kinds of protective behaviour of victims of information privacy violations
Jordaan, Yolanda
(
Juta
,
2007-09
)
The relationship between number of retail-credit accounts and response rates
Jordaan, Yolanda
;
Kotze, Theuns G.
;
Louw, H.
(
Association for Professional Managers in South Africa
,
2004-09
)
Communicating to prospective students through appropriate sources of information : a comparative study of selected public higher education institutions
Wiese, Melanie
;
Jordaan, Yolanda
;
Van Heerden, Cornelius Hendrik, 1957-
(
Southern African Communication Association
,
2009-07
)
Advertising credibility across media channels : perceptions of Generation Y consumers
Jordaan, Yolanda
;
Ehlers, Lene
;
Grove, J.M.
(
Southern African Communication Association
,
2011-07
)
An inter-disciplinary perspective on the information privacy issue in a global environment
Jordaan, Andre Cillie
;
Jordaan, Yolanda
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2003-06
)
Differences in the usefulness of communication channels, as experienced by gender and ethnic groups during their university selection process
Wiese, Melanie
;
Jordaan, Yolanda
;
Van Heerden, Cornelius Hendrik, 1957-
(
Unisa Press and Taylor & Francis
,
2010-03
)
A market-oriented approach to responsibly managing information privacy concerns in direct marketing
Dolnicar, S.
;
Jordaan, Yolanda
(
M.E. Sharpe
,
2007
)
Public awareness and concerns relating to the Protection of Personal Information Act
Jordaan, Yolanda
(
African Consortium of Public Administration
,
2015-06
)
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Author
Jordaan, Yolanda (39)
Wiese, Melanie (7)
Jordaan, Andre Cillie (6)
Van Heerden, Cornelius Hendrik, 1957- (5)
Humbani, Michael (3)
Van Heerden, Gene (3)
Ehlers, Lene (2)
North, Ernest J. (2)
Van Heerden, Neels, 1957- (2)
Amade, Karim (1)
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Direct marketing (5)
Direct marketing -- South Africa (5)
Information privacy (5)
Personal information (5)
Marketing (4)
Privacy (4)
College choice -- South Africa (3)
Communication (3)
Consumer behavior -- South Africa (3)
Consumer information (3)
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2020 - 2023 (1)
2010 - 2019 (18)
2000 - 2009 (19)
1998 - 1999 (1)
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