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Showing 10 out of a total of 40 results for collection: Research Articles (Marketing Management).
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Student perceptions towards the use of YouTube as an educational tool for learning and tutorials
Maziriri, Eugine Tafadzwa
;
Gapa, Parson
;
Chuchu, Tinashe
(
Eskisehir Osmangazi University, Faculty of Education
,
2020-04
)
Facebook communication and marketing influence on decision-making and choice of university student representatives : a student’s perspective
Chininga, Tapiwa
;
Rungani, Ellen
;
Chiliya, Norman
;
Chuchu, Tinashe
(
SNSPA - Facultatea de Comunicare și Relații Publice
,
2019-07
)
Brand orientation as a predictor of customer orientation, brand uniqueness and competitor orientation : evidence from retail SME managers in South Africa
Mudanganyi, Marvelous
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
Adonis and Abbey Publishers
,
2020-09
)
Destination image of Swaziland : perceptions of local and international tourists
Mashwama, Vuyelwa C.
;
Chiliya, Norman
;
Chuchu, Tinashe
(
Department of Recreation, Park, and Tourism Sciences at Texas A&M University
,
2019
)
Fictional spokes-characters in brand advertisements and communication : a consumer's perspective
Mashwama, Vuyelwa Constance
;
Chuchu, Tinashe
;
Maziriri, Eugine Tafadzwa
(
University of the Free State
,
2020
)
An empirical investigation into millennials and their buying behaviour within pop-up retail stores
Kekana, Reabetswe
;
Venter de Villiers, Marike
;
Van den Berg, Annekee
;
Chuchu, Tinashe
(
Danubius University
,
2020
)
Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations
Gumpo, Christina I.V.
;
Chuchu, Tinashe
;
Maziriri, Eugine T.
;
Madinga, Nkosivile W.
(
AOSIS Open Journals
,
2020-02
)
Renewable energy access challenge at household level for the poor in rural Zimbabwe : is biogas energy a remedy?
Maramura, Tafadzwa Clementine
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
;
Mago, David
;
Mazivisa, Rumbidzai
(
EconJournals
,
2020-05
)
The impact of environmental turbulence on product innovation in small to medium enterprises in Harare, Zimbabwe
Zimuto, Caroline
;
Sandada, Maxwell
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
International Foundation for Research and Development
,
2018
)
An analysis of the intention of consumers to adopt branded mobile applications in South Africa
Minnaar, Pierre
;
Mototo, Lebogang
;
Chuchu, Tinashe
(
International Association of Online Engineering
,
2020
)
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Chuchu, Tinashe (40)
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Chiliya, Norman (10)
Madinga, N.W. (3)
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Mototo, Lebogang (2)
Nascimento Cunha, Maria (2)
Rukuni, Tarisai Fritz (2)
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South Africa (SA) (7)
Marketing (4)
Students (4)
Technology (4)
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Destination image (3)
Higher education (3)
Small and medium-sized enterprises (SMEs) (3)
Tourism (3)
Apparel stores (2)
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