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Key drivers that influence store choice in the contemporary Gauteng apparel retail market
Maziriri, E.T.
;
Chuchu, Tinashe
;
Madinga, N.W.
(
Prof. Ansie Lessing
,
2019
)
Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort
Maziriri, E.T.
;
Chuchu, Tinashe
;
Madinga, N.W.
(
MC Cant
,
2019
)
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Author
Chuchu, Tinashe (2)
Madinga, N.W. (2)
Maziriri, E.T. (2)
Subject
Apparel stores (2)
Apparel marketers (1)
Attachment (1)
Choice behaviour (1)
Female students (1)
Generation Y (1)
Patronage (1)
Purchase decision (1)
Structural equation modelling (SEM) (1)
Student shoppers (1)
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Date Issued
2019 (2)
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