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A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution
Wiese, Melanie
;
Van Heerden, Cornelius Hendrik, 1957-
;
Jordaan, Yolanda
;
North, Ernest J.
(
College of Economic and Management Sciences, University of South Africa
,
2009-04
)
Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre
Jordaan, Yolanda
;
Simpson, Michelle N.
(
South African Association of Family Ecology and Consumer Sciences
,
2006
)
A conceptual and empirical validation of the household lifecycle concept in South Africa
Van Rooyen, J.
;
Du Plessis, P.J.
(
OpenJournals
,
2003-10
)
Consumer socialization agents for young children : an exploratory study
North, Ernest J.
;
Poggio, Brenda
(
Faculty of Economic and Management Sciences, University of Pretoria
,
2001-06
)
Information and source preferences of a student market in higher education
Bonnema, Jeanne Susan
;
Van der Waldt, De la Rey
(
Emerald
,
2008
)
Factors motivating consumers to engage in direct purchasing
Jordaan, Yolanda
(
Psychological Society of South Africa
,
2005-06
)
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Author
Jordaan, Yolanda (3)
North, Ernest J. (2)
Bonnema, Jeanne Susan (1)
Du Plessis, P.J. (1)
Poggio, Brenda (1)
Simpson, Michelle N. (1)
Van der Waldt, De la Rey (1)
Van Heerden, Cornelius Hendrik, 1957- (1)
Van Rooyen, J. (1)
Wiese, Melanie (1)
Subject
Consumer behavior -- South Africa (6)
College choice -- South Africa (2)
Consumer behaviour (2)
Higher education (2)
Marketing (2)
Marketing strategy (2)
Universities and colleges -- South Africa -- Marketing (2)
Behaviour (1)
Bemarkingstrategie (1)
Buying behavior (1)
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2001 (1)
2003 (1)
2005 (1)
2006 (1)
2008 (1)
2009 (1)
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