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Showing 8 out of a total of 8 results for collection: Research Articles (Marketing Management).
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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
(
Routledge
,
2020-04
)
Black middle class township shoppers : a shopper typology
Mashaba, Nontuthuzelo
;
Wiese, Melanie
(
Routledge
,
2016-01
)
The behavioural intentions of speciality coffee consumers in South Africa
Van der Merwe, Kelsey
;
Maree, Tania
(
Wiley
,
2016-07
)
A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie
;
Martinez-Climent, Carla
;
Botella-Carrubi, Dolores
(
Elsevier
,
2020-03
)
Linkedin users' self-brand congruence, attitudes and social media use integration
Maree, Tania
(
Routledge
,
2017
)
The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium
Jordaan, Yolanda
;
Kourantas, Stamatia
(
Southern African Communication Association
,
2001-07
)
Multisensory dimensions effect on affective attitudes, restaurant attachment and positive word of mouth in quick-service restaurants
Mashao, Mmakoma Priscilla
;
Maziriri, Eugine Tafadzwa
;
Chuchu, Tinashe
(
Danubius University
,
2020
)
Destination image of Swaziland : perceptions of local and international tourists
Mashwama, Vuyelwa C.
;
Chiliya, Norman
;
Chuchu, Tinashe
(
Department of Recreation, Park, and Tourism Sciences at Texas A&M University
,
2019
)
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Author
Wiese, Melanie (3)
Chuchu, Tinashe (2)
Maree, Tania (2)
Akareem, Husain Salilul (1)
Botella-Carrubi, Dolores (1)
Chiliya, Norman (1)
Jordaan, Yolanda (1)
Kourantas, Stamatia (1)
Martinez-Climent, Carla (1)
Mashaba, Nontuthuzelo (1)
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Subject
Attitudes (8)
Advertising (2)
Facebook (2)
South Africa (SA) (2)
Trust (2)
Attachment (1)
Behavior (1)
Behavioural intentions (1)
Black middle class (1)
Brand personality (1)
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Date Issued
2010 - 2020 (7)
2001 - 2009 (1)
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