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Showing 10 out of a total of 278 results for collection: Research Articles (Marketing Management).
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Children and race in South African magazine advertising : pre- and post- apartheid
North, Ernest J.
;
Millard, Sollie M.
(
Innovatio Publishers (Germany), Media Tenor (South Africa) and the Institute for Media Analysis in South Africa (Imasa)
,
2003
)
The social media use integration scale : toward reliability and validity
Maree, Tania
(
Taylor and Francis
,
2017-03
)
Gender differences on ethically charged product placements : the case of tobacco products, alcoholic beverages and weapons
Van der Waldt, De la Rey
;
Du Preez, L.D.
;
Williams, S.
(
School of Management, Tshwane University of Technology
,
2007
)
Celebrity endorsements versus created spokespersons in advertising : a survey among students
Van der Waldt, De la Rey
;
Van Loggerenberg, M.
;
Wehmeyer, L.
(
Juta
,
2009-03
)
An examination of the determinants of the adoption of mobile applications as learning tools for higher education students
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
International Association of Online Engineering
,
2019
)
Business actions of exhibitors at trade shows : implications for sales versus non-sales staff and type of trade show
Drotsky, G.A.P. (Gert)
;
Wiese, Melanie
(
Unisa Press
,
2017
)
Impact of planned power outages (load shedding) on consumers in developing countries : evidence from South Africa
Wiese, Melanie
;
Van der Westhuizen, Liezl-Marie
(
Elsevier
,
2024-04
)
Community participation in tourism planning at Majete Wildlife Reserve, Malawi
Bello, Felix G.
(
Sciendo
,
2021
)
The role of higher education and industry in supporting career goals and decision making
Jordaan, Yolanda
(
IP Publishing
,
2009-10
)
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
(
Inderscience
,
2021-02
)
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Author
Mostert, P.G. (Pierre) (47)
Chuchu, Tinashe (40)
Jordaan, Yolanda (39)
Wiese, Melanie (34)
Van Heerden, Cornelius Hendrik, 1957- (25)
North, Ernest J. (20)
Van Heerden, Neels, 1957- (19)
Ndoro, T.T. (Tinashe) (18)
Petzer, Daniël Johannes (17)
Kotze, Theuns G. (15)
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South Africa (SA) (23)
Marketing (21)
Relationship marketing (16)
Relationship intention (15)
Facebook (13)
Advertising (12)
Social media (10)
Consumers (9)
Customer satisfaction (9)
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2010 - 2019 (126)
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